We don’t do book reviews on this site (there are too many great review sites out there already!), but this particular book AND its website full of useful links and free downloads is worth the read for every emerging author, so we’re making an exception. You might say we’re, well, ape over APE…
We’ve mentioned APE: Author, Publisher, Entrepreneur in a previous post, but wanted to give you a few more details as this is a book we’ve been enthusiastically recommending to clients! This great read was written by Guy Kawasaki, author of Enchantment and What the Plus, as well as the co-founder of Alltop.com, and former chief evangelist of Apple; and Shawn Welch, author of From Idea to App, iOS 5 Core Frameworks, and iOS 6 for Developers as well as the developer of several iOS apps.
They wrote the book to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: “When a self-publisher successfully fills three roles—author, publisher and entrepreneur—the potential benefits are greater than with traditional publishing.”
Guy and Shawn call this “artisanal publishing” and they offer page after delicious page – 400 pages in all – of practical, tactical, inspiring information, from writing and structuring your book, to negotiating the rough seas of self publishing, to taking your book to market (and for obvious reasons that’s our favorite part!)
We read the Kindle version and it’s full of useful live links throughout the text. But perhaps the BEST LINK is to their ApeTheBook.com website, because of all the fantastic tools and resources, including:
- SPIT (Self-Publishing Intelligence Test): To determine how much you already know about self-publishing.
- Over 350 hyperlinks: If you own the ebook version, all you need to do is click on them. But if you own the printed version, you can navigate to the hyperlinks from there.
- Free downloads: Including Word.doc and InDesign formatted book templates, a consultant contract template, and even a copy editor aptitude test to screen potential editors.
We give APE (and its useful website) an enthusiastic thumbs-up!