Data is essential to author marketing, but if you don’t have a direct relationship with readers, how do you find out what’s important to them? Goodreads is unique in the size of its community of readers – 11 million as of September 2012, and now up to over 15 million. That’s one heck of a powerful community of potential readers.
Otis Chandler, CEO of Goodreads (pictured right), shared recent survey results conducted by Goodreads of their membership. We’ve included the full slide presentation from Chandler’s TOC talk in this post, offering you plenty of facts about your potential readers!
All the statistics, especially those regarding how many people are reading on their cell phones, are enlightening. But we also want to call out one particularly interesting tidbit:
What Do You Want to Do When You Get to the End of a Book?
- 83% See What else the author has written
- 75% Find more books similar to what they’ve just read
- 69% Discuss the book with friends
- 35% Read other people’s reviews
And yet, as Otis pointed out, the last page of an ebook typically is… blank, like its more traditional print counterpart. But with so much of today’s reading occurring electronically on Kindles, tablets and smart phones, Chandler and others believe it may be time to rethink this boring space. It could well be a piece of real estate deserving a bit of attention from authors; to recommend their other work, link to their websites, provide links to reviews and/or book clubs, etc.
Think about it and share your thoughts about utilizing your back page real estate with the WWW tribe!