Reader Stuart Miles recently shared a comment on one of our posts:  “…having the correct blog post layout really helps grow readership too. Long form writing does not work online that well, and is a mistake many new bloggers make…”

Agreed! As writers we can get caught up in our words, but understanding the format is key to grabbing readers’ attention.

Blogging is another writing form, unique from excerpts, short stories or even essays. It’s what I like to refer to as “drive-by” reading. Let’s face it – we rarely curl up with a good blog, but we do check in with them for succinct words of wisdom or joy or to be entertained.

And frankly it’s incumbent upon writers to elevate the form with great writing. Then readers will want to curl up with your words — and what better way to get them to buy your book?

Here are five quick tips to keep your blogs succinct and to the point:

1. Aim for 250-500 words. Some will be longer, and that’s okay if it reads fast and is broken up visually (read on).
2. Once you’ve read – go back and re-read with a critical eye; your entry point may come in a few paragraphs later than you think, or you may find extra words or sentences that can make their way to the cutting room floor.
3. Break up text with a photo or two, short paragraphs, dialog and/or lists or bullet points. This makes your post visually appealing and keeps the reader from driving by before reading your words, thinking this read might require too much time.
4. Use the “More” tag. (On the WordPress toolbar that’s sandwiched between the broken link button and the spellcheck button. Use it after the first paragraph or at a good break point. This lets readers see a number of “short” posts on your page, and be compelled to click on the Read More for ones they want to continue reading.
5. If your brilliant essay seems to be a perfect blog entry, but comes in at 1,000 words — consider breaking it into Part I and Part II. This keeps the post short AND gives readers a reason to come back for more!

Have a blog? Share a comment and tell us how you’ve made it easy for readers to engage!
(Graphic courtesy FreeDigitalPhotos.net)