Following our recent Author Marketing Mastery installments on Seeking Press Attention and Crafting the Perfect PR Message, literary publicist Lynda Bouchard offers up some insights into what to do when your book’s media pitch hits the ditch! You have spent
We just spent a glorious weekend at the Southern Independent Booksellers Alliance (SIBA) show in Savannah, Georgia, where dozens of authors and their publishers had the opportunity to put their upcoming titles in front of the south’s great indie booksellers.
To enjoy attention from traditional PR sources (newspapers and magazines on the print side; radio and TV on the broadcast side) requires understanding who you’re pitching, how to pitch each journalist, and what role you want traditional PR to play
Our thanks to author Steve Wiegenstein for this guest contribution! Like most writers, I’m a fan of my local library. It’s a great place for quiet research, leisure reading, and serendipitous discovery. But over the years, I’ve learned ways to
Our thanks to novelist Brad Graber for this guest contribution! Struggling with the decision to hire a proofreader? It seems like it should be a no-brainer. After all, who can possibly write a novel while they’re busy checking grammar, punctuation,
Thanks to WWW team member, media trainer Bren McClain for this post. Bren prepares authors for public speaking at conferences, book events, and media appearances, allowing each to craft their perfect author message! With the advent of texting and Twitter
On the heels of all our discussions of organic social media book promotion, the timing is perfect to look at another key option to add to your marketing strategy mix: book price promotion! Our thanks to Ricci Wolman, founder and