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Author: Shari Stauch

Keep Calm and Write On: Resources

Yes, this is an unprecedented time in history, and no doubt writers will have plenty to say. We recognize book promotion may be furthest from the minds of many, but take some time to think how your work can help,

Shari Stauch March 28, 2020 Author Social Media Read more

10 Critical Author Marketing Lessons We Can Learn from Apple

10 Critical Author Marketing Lessons We Can Learn from Apple

As many of you know, I’ve been an Apple user and fan since the Apple IIe days. I mean, where would desktop publishing and much of our industry be today if it weren’t for those early inventions? So of course

Shari Stauch November 21, 2017 Author Marketing Read more

How to Write More Compelling Ads for Online Readers

Today, almost anyone that wants to advertise can do so to their online readers, at a very reasonable price. The internet has transformed marketing; no longer do companies have to rely on advertising platforms with very high barriers to entry

Shari Stauch November 12, 2017 Author Marketing Read more

Publicity 101: Your Publicity Calendar

Publicity 101: Your Publicity Calendar

Our sincere thanks to publicist  CLAIRE MCKINNEY for this guest contribution! When it comes to your public relations campaign and your publicity calendar, what is important to remember is that the campaign starts before the book, with proper preparation and

Shari Stauch September 24, 2017 Author Social Media Read more

Still Committing Word Crimes? Free and Useful Tools to Keep You Out of Grammar Jail

Still Committing Word Crimes? Free and Useful Tools to Keep You Out of Grammar Jail

On the well-heeled heels of editor Elle River’s excellent post on editing self checks, we thought you’d enjoy an author’s take, and some apps he’s found to make the job a bit less painful! Our thanks to author William Lobb

Shari Stauch August 27, 2017 On Writing, Publishing insights Read more

Ready to Publish? Not So Fast! Check These 5 Things First to See if You Need an Editor

Ready to Publish? Not So Fast! Check These 5 Things First to See if You Need an Editor

Our thanks to editor Elle River for this guest contribution! Congratulations! You’ve finished your manuscript. Now it’s time to start browsing for cover art, drafting query letters, and researching publishing companies to – wait! In chapter seven you forgot a

Shari Stauch August 20, 2017 Author Social Media, On Writing, Publishing insights, Writer Tools & Tips Read more

How to Measure and Improve the Readability of Your Blog

How to Measure and Improve the Readability of Your Blog

Our thanks to Katie Johnson for this guest contribution. Blogging seems simple enough doesn’t it? Well, once you’ve figured out how to make a website and start blogging in the first place it is! You write about the topics you

Shari Stauch August 17, 2017 Author Social Media Read more
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