As many of you know, I’ve been an Apple user and fan since the Apple IIe days. I mean, where would desktop publishing and much of our industry be today if it weren’t for those early inventions? So of course
Today, almost anyone that wants to advertise can do so to their online readers, at a very reasonable price. The internet has transformed marketing; no longer do companies have to rely on advertising platforms with very high barriers to entry
Words matter. Boy oh boy do they matter. I could spout gallons of proof, reams of articles, and lists the length of a Bible (speaking of words that have influenced), but as authors, you probably already know the influence words
Our thanks to content marketer Joan Selby for this guest contribution! Email marketing is one of the most useful tools there is for indie authors to stay in touch with their readers. Unfortunately, there’s a misconception that email marketing is
Our thanks to literary publicist Lynda Bouchard for this guest contribution about crafting a better author bio to draw in your readers… What I Learned About Story Telling While Polishing a Match.Com Profile & the Take Away for Authors I
I’m a bit of a skeptic (okay, total skeptic) when it comes to all these book sale platforms. First, because they can be complicated, too complicated for the average bear. Second, because I’ve tried some in past that just wouldn’t
Our thanks to literary publicist Claire McKinney for this guest contribution! When I worked for publishing houses in New York City there was a debate about book review coverage: Does seeking book reviews really sell books? The answer is sometimes