Being in the business we’re in, we get asked a LOT of questions, especially about author social media. Many times your questions determine what we discuss in these pages.

But some questions don’t have answers long enough to devote an entire blog post to, so we thought we’d gather up a few common questions with quick and fun answers!

What is a Klout Moment?

First time I got an email from Klout that said, “You’ve had a moment!” I was wondering if they’d discovered my senior moments or the a.m. road rage moment of insanity when the idiot in the pickup truck cut me off… But no.

Turns out, according to Klout, a Klout Moment is simply when a social media post has generated action from the people in your networks, i.e. posts were retweeted or shared. According to Klout, “Moments help you discover how your content has influenced the people in your networks, and how that content improved your Klout Score.”

What’s the Difference Between My Facebook and an “Author Page”?

When you open a Facebook account, that’s your personal page. If people want to interact with you on that page, they have to request you as a friend; you have to approve that friend request. When you create a Facebook Page anyone can come like it and interact with you there. Added bonus: You have a limit to how many “friends” you can have, but no limit to how many fans can “like” your page!

What’s a Hashtag?

A hash tag is simply a way for people to search for tweets that have a common topic and to begin a conversation, or to search/follow along on a topic. So if you type in #literature or #author or #books on your Twitter account you’ll see the tweets relating to that topic.

Or, say you’re at a conference and that event has a hashtag – attendees can all be making comments and others can follow along and start a conversation on a speaker or topic. Hashtags can give you a more complete picture with lots of fans weighing in on a subject or event.

Of course people can get carried away with hashtags, as this video of Jimmy Fallon and Justin Timberlake demonstrates…

 Your turn. Have an author social media question? Ask below and it shall be answered!