In a departure from its usual May time slot at the Javitz Center in NYC, the 2016 edition of Book Expo America took place last week in Chicago and we were once again on hand to enjoy four days celebrating
Indie Authors: The Value of a Publishing Consultant
Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this post on the value of a good publishing consultant to address all the details that can come with indie publishing! When I started my own business,
Author Marketing Mastery #20: 50 More Places to Share Your Great Blog Content!
We’re winding down our discussion of author websites and blogging with just two more important discussions – today, where to share all this great blog content we’re producing, and next week, how to analyze what’s working best! So, the big
Public Libraries Launch Next Chapter of Community Engagement: Digital Book Clubs!
“Digital Book Clubs Increase Visibility… by Reaching More Readers” – OverDrive You know that feeling: you finish a good book and you just have to talk about it with someone. It’s one of the reasons why Book Clubs have become
Author Marketing Mastery #19: Categories and Tags – How to Use Them and Why!
Too few authors realize that writing that engaging blog post is only a job halfway done when it comes to making sure it’s seen by potential readers. You’ll also want to wisely select your categories and tags, and choose a
Making Critical Connections in the Book World
While Washington, D.C. politicians, pundits and press were yucking it up at their “nerd prom” (otherwise known as the free press dinner), we were in the other Washington, Bellingham, WA, for a nerd prom of a different sort, the Chanticleer
Author Marketing Mastery #18: Five Easy Steps to a Build Blog Calendar
Your website is up and running; you’re ready to blog, host guest blogs, write guest posts. And now it’s all beginning to feel a bit overwhelming. “Feeding the beast” to provide new content on a regular basis can become a