To enjoy attention from traditional PR sources (newspapers and magazines on the print side; radio and TV on the broadcast side) requires understanding who you’re pitching, how to pitch each journalist, and what role you want traditional PR to play
Our thanks to author Steve Wiegenstein for this guest contribution! Like most writers, I’m a fan of my local library. It’s a great place for quiet research, leisure reading, and serendipitous discovery. But over the years, I’ve learned ways to
Our thanks to novelist Brad Graber for this guest contribution! Struggling with the decision to hire a proofreader? It seems like it should be a no-brainer. After all, who can possibly write a novel while they’re busy checking grammar, punctuation,
Thanks to WWW team member, media trainer Bren McClain for this post. Bren prepares authors for public speaking at conferences, book events, and media appearances, allowing each to craft their perfect author message! With the advent of texting and Twitter
On the heels of all our discussions of organic social media book promotion, the timing is perfect to look at another key option to add to your marketing strategy mix: book price promotion! Our thanks to Ricci Wolman, founder and
Our thanks to Carol Van Den Hende for this sixth in a series of posts to provide perspective on the business of writing, leveraging a marketing professional’s experience. In this installment, applying “Design Thinking” to your writing. Take it away,
Okay, you’ve opened all these crazy social media accounts, invited a few friends here and there, hooked up your primary accounts to your Hootsuite/Buffer aggregates… and now you feel like you’re in a void. How does all the hieroglyphics translate