Thanks to WWW team member, media trainer Bren McClain for this post. Bren prepares authors for public speaking at conferences, book events, and media appearances, allowing each to craft their perfect author message! With the advent of texting and Twitter
On the heels of all our discussions of organic social media book promotion, the timing is perfect to look at another key option to add to your marketing strategy mix: book price promotion! Our thanks to Ricci Wolman, founder and
Okay, you’ve opened all these crazy social media accounts, invited a few friends here and there, hooked up your primary accounts to your Hootsuite/Buffer aggregates… and now you feel like you’re in a void. How does all the hieroglyphics translate
If selling more books is your goal, then getting out and speaking to groups large and small will be a key part of the strategy! Our thanks to author and entrepreneur Jackie Lapin for this contribution. One of the most
Before we move on from our discussions of the visual social media platforms (Instagram, Pinterest, YouTube, etc.) let’s delve a little deeper into the value of visual content when it comes to your social media and blog posts. A picture
Continuing on in our discussion of video after last week’s installment on the uses of YouTube), let’s talk a bit more about video book trailers. Do we want one? Why? And what makes a really killer book trailer, that short
YouTube is a must-have social network these days. This robust platform is the second most popular website behind Google. And, because it’s owned by Google, YouTube videos receive top priority in searches. Interviews, video book trailers and more can bring