Hundreds of Libraries and Thousands of Indie Authors Across North America will participate in the first annual Indie Author Day! Mark your calendars! Libraries across North America will host local events for the first annual Indie Author Day on October
Author Marketing Mastery #22: How to Build and Grow Your E-Mail List
Once your website and blog are in tip-top shape, it’s time to begin (or continue) building a quality email list. A quick search for email marketing online will produce tons of advice; it’s a topic that’s regularly trending on the
How to Use Ebook Preorders to Make Your Next Book Launch More Successful
Our thanks to Jim Azevedo, marketing director at Smashwords, for this guest contribution! Ebooks released as preorders sell more copies than ebooks simply uploaded the day of release. Yet even as ebook preorders are a proven sales booster, most indie
Author Marketing Mastery #21: Seven Sizzling Author Website Analytic Tools
Now that we have a great author website, blog, and plenty of creative content we can rub our hands together and look forward to… what? Well obviously the long-term goal is building readership and book sales. But keeping track of
Book Expo America: Exposure Opportunities for Books and Authors
In a departure from its usual May time slot at the Javitz Center in NYC, the 2016 edition of Book Expo America took place last week in Chicago and we were once again on hand to enjoy four days celebrating
Author Marketing Mastery #20: 50 More Places to Share Your Great Blog Content!
We’re winding down our discussion of author websites and blogging with just two more important discussions – today, where to share all this great blog content we’re producing, and next week, how to analyze what’s working best! So, the big
Public Libraries Launch Next Chapter of Community Engagement: Digital Book Clubs!
“Digital Book Clubs Increase Visibility… by Reaching More Readers” – OverDrive You know that feeling: you finish a good book and you just have to talk about it with someone. It’s one of the reasons why Book Clubs have become