Thanks to author Kat Varn for this guest post! As a newly published author, I knew I would eventually have to face a public appearance at a bookstore. I knew I’d have to do a book signing one day, and
Improve Your Author Marketing with Teamwork!
Cooperative promotion efforts between like ventures are the lifeblood of many powerful marketing campaigns. Examples you’ve no doubt seen in your own day-to-day include auto dealer co-ops (brought to you by your lowcountry Ford dealers, your Chicagoland Chevy dealers, etc.)
6 Ways to Add Video Marketing to Your Author Social Media Mix
Social media outlets provide a wealth of video marketing options these days. Pundits say it’s a huge attention-getter, but is video marketing right for authors? Perhaps there are exceptions but yes, nowadays we’d have to recommend that if you can
Nine Biggest Ways to Increase Book Sales
It’s great to get known as an author and make new connections. It’s better still to sell more books because you’ve made those connections! Here, in a nutshell, are the nine biggest ways authors can increase book sales, laid out
How to Use the New Facebook Insights to Grow Your Author Page
Wondering what all that gobbledy-gook is on the admin panel of your Facebook author page? Ready to use those sexy new Facebook Insights graphs and data to improve your author page and glean more readers? (Graphic from digitalsherpa.com) We’ve culled
Brand vs. Your Author Persona: The Difference
The publishing business can be a difficult one to navigate — particularly when you, as an artist and author, simply want to have as few barriers between your work and the world as possible. Alas, writing and publishing is undeniably
Create Readers AND Stories with Book Crossing
On the heels of a blog post I wrote about asking folks “What Are You Reading?” we received some really excellent comments about how authors, publicists and publishers are sharing and starting conversations about their books. That reminded me of