We just spent a glorious weekend at the Southern Independent Booksellers Alliance (SIBA) show in Savannah, Georgia, where dozens of authors and their publishers had the opportunity to put their upcoming titles in front of the south’s great indie booksellers.
To enjoy attention from traditional PR sources (newspapers and magazines on the print side; radio and TV on the broadcast side) requires understanding who you’re pitching, how to pitch each journalist, and what role you want traditional PR to play
Thanks to WWW team member, media trainer Bren McClain for this post. Bren prepares authors for public speaking at conferences, book events, and media appearances, allowing each to craft their perfect author message! With the advent of texting and Twitter
If selling more books is your goal, then getting out and speaking to groups large and small will be a key part of the strategy! Our thanks to author and entrepreneur Jackie Lapin for this contribution. One of the most
Our thanks to founder and principal of Book Architecture, Stuart Horwitz, for this guest contribution on setting up the all-important book tour. “There’s only one thing more frightening than being asked to do a book tour, and that’s not being
Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this contribution on the challenges of bestsellers lists! I’ve been doing book publicity and marketing for a long time. I keep doing it because I haven’t lost
Our thanks to publicist Lynda Bouchard for this guest contribution! I was in a Barnes & Noble recently near Charleston, SC. and while perusing the fiction section for my next great read, someone at an author signing table bellowed: ‘FOR