Our thanks to literary publicist Lynda Bouchard for this guest contribution. Happy Thanksgiving! Each Thanksgiving I return home to the rural Vermont town I couldn’t wait to leave at 17. I wander the side streets to our town park where
Author Marketing Mastery #46: Getting Book Reviews That Matter!
Getting book reviews may be one of the toughest challenges an author will face. It seems sometimes that no matter how diligent you are about giveaways and pitching book reviewers, those reviewing parties can be slow to respond. True, reviews
Author Marketing Mastery #44: Help Readers Find You with 12 Book Discovery Tools
In a digital world gone mad, book discovery tools are all the rage, sites and apps that bring readers to your book who may have not yet found you from your website or social media platforms. There are many tools
Author Marketing Mastery #43: Finding & Attracting Book Clubs for Best Word of Mouth Value!
If you want to get people talking about your book to their friends and neighbors (and word of mouth is key to your book going viral) then book clubs can be the holy grail for authors. Let’s talk a bit
Author Marketing Mastery #42 – Twelve Steps to a Successful Book Launch Party!
Booksignings, library appearances, conferences… they’re all wonderful events to grow your base of influencers. But most overlooked is typically the book launch party WE as authors can plan and execute. Here, twelve steps to a successful book launch party that
Making the Most of Your Local Library… and Beyond!
Our thanks to author Steve Wiegenstein for this guest contribution! Like most writers, I’m a fan of my local library. It’s a great place for quiet research, leisure reading, and serendipitous discovery. But over the years, I’ve learned ways to
Author Marketing Mastery #35 – Create Your Personalized Social Media Strategy
Okay, you’ve opened all these crazy social media accounts, invited a few friends here and there, hooked up your primary accounts to your Hootsuite/Buffer aggregates… and now you feel like you’re in a void. How does all the hieroglyphics translate