Thanks to book publicist Claire McKinney for this guest post. This article was originally published in Publishers Weekly, online at www.publishersweekly.com and on Claire’s blog at www.clairemckinneypr.com … At lunch with publicist friends, there’s one question that we always seem
Improve Your Author Marketing with Teamwork!
Cooperative promotion efforts between like ventures are the lifeblood of many powerful marketing campaigns. Examples you’ve no doubt seen in your own day-to-day include auto dealer co-ops (brought to you by your lowcountry Ford dealers, your Chicagoland Chevy dealers, etc.)
6 Ways to Add Video Marketing to Your Author Social Media Mix
Social media outlets provide a wealth of video marketing options these days. Pundits say it’s a huge attention-getter, but is video marketing right for authors? Perhaps there are exceptions but yes, nowadays we’d have to recommend that if you can
Nine Biggest Ways to Increase Book Sales
It’s great to get known as an author and make new connections. It’s better still to sell more books because you’ve made those connections! Here, in a nutshell, are the nine biggest ways authors can increase book sales, laid out
How to Use the New Facebook Insights to Grow Your Author Page
Wondering what all that gobbledy-gook is on the admin panel of your Facebook author page? Ready to use those sexy new Facebook Insights graphs and data to improve your author page and glean more readers? (Graphic from digitalsherpa.com) We’ve culled
Social Media Checklist for Authors
Our thanks to author Richard Larson for this guest post! Graphic courtesy www.freedigitalphotos.net Authors can get social to sell more books and connect with fans. There are so many different ways to connect with readers, fans, and potential book buyers
Free Tools to Improve Your Author Marketing With Google +
According to a recent report from Vocus, three in five of Google+’s 135 million active users log in every day. Or, as one 2013 Mid-Atlantic Marketing Summit speaker said, “Google’s not going to let Google+ die.” Author marketing with Google+