Our thanks to Andrew Howe, creator of Adverbless, for this guest post.

While the writing process takes a considerable amount of time, you may notice that finding the right visual for your text can also be labor-intensive. It has become the reason why some writers don’t pay much attention to what they choose for visuals, or they may avoid using visual content entirely. Don’t let this be you: visuals are critical in today’s online content.

Why visuals are so important?

Visual content has become an important part of modern marketing. People claim that visual perception is better: visuals help readers clarify and explain the plot better. Images have become increasingly important online; tweets on Twitter will enjoy up to 50% more sharing/retweeting if an image is included.

Use images in your texts to:

• summarize the main idea;
• be more remarkable;
• confirm the quality of your work;
• get more views;
• interact with your readers.

Tips to make a great visual:

Find out the key idea of your text. Don’t overuse visuals. Try to create a visual to support the main idea of your text. If you write about a famous person, insert his/her photo; if you describe some data, create an infographic for better perspective. Be flexible and try to visualize key moments.

Be picky about photos. Downloading photos on the Internet can lead to problems with the law. Photos and images are elements of the intellectual property, and if you want to use a particular photo, you should have rights on its usage. You have two ways out: take a photo yourself, or find a free version.

Don’t put text on your image. It doesn’t mean that you can’t write something on your visual at all, but you’d better do not use long text. If you want to make your visual appealing to readers, you should pay attention to font type and size. Plus, try to avoid using adverbs in your slogans. This tool can help.

You don’t need to have a Bachelor Degree in Design to create a good image. Nowadays we have a big variety of online tools that can help you make a great visual for your text.

Top 3 free online tools for creating visuals:

Canva – Create different types of visual content: infographics, resumes, posters, post visuals, etc. In addition, you can learn the art of design with special blog posts and tutorials to become a better designer. Intuitive interface and a big variety of layouts are key benefits of this app.

Infogr.am – If you want to create a great infographic for your text, but you are on a tight budget, pay attention to this tool. You can choose a template, insert your data, and enjoy the result! You can also analyze your stats or upgrade the account to unlock more features.

Venngage – Create your own blog heading, poster, or infographic with this amazing tool. Don’t miss the chance to read their blog as you can find many useful tips about design here. Another bonus: a wide variety of templates and social analytics.

Are you ready to create a magic visual for your next post? Get inspired and start working hard on making your posts look better.

Andrew Howe is a freelance writer who loves words and languages. He has developed a useful tool Adverbless to give writers a chance to improve their skills. Contact Andrew via email: andrewhowe306@gmail.com