Plenty of authors underestimate the huge value LinkedIn can provide to their book marketing efforts. A powerful social network of professionals, LinkedIn is incredibly useful in developing contacts and influencers that can bring you to a larger base of readers.
We went scouring the ‘net for a couple of useful infographics, courtesy of social.ogilvy.com and topdogsocialmedia.com. (Click on each image to view full-size). Start by creating an awesome LinkedIn profile, then work on the funnel. Most of our authors have found that interacting with groups on LinkedIn have led to the most productive connections.
Have you used LinkedIn to create a valuable book marketing connection? We want to hear all about it!
I joined LinkedIn a while ago but have been very disappointed. I populated my profile to the fullest extent. However, apart from some potentially useful requests to connect, nothing has come of these requests. I joined a few authors groups but eventually dropped out because people just moaned about the state of the industry. I haven’t had as good a response as commenters above, but I still post to the site and will keep my profile – one never knows! Personally, I have found Twitter to be the most productive social media tool.
Hmmm… Tell us about what you write – may have a couple more productive group suggestions for you?
I write middle grade adventure and animal rescue (for animal rescue fundraising).
Ah, try making connections through groups Farm Sanctuary, Animal Rescue Groups, The Wealthy Author… make sure when you are engaging in discussions to follow and connect w/ the folks who are saying things that resonate with you.
Great info. I was thrilled when LinkedIn announced users could add videos. I quickly posted my book trailers. You can easily find them under the Summary section: https://www.linkedin.com/in/stevepiacente
Attaway, Steve!!! Love your vids, btw… When’s the movie?
I’ve enjoyed connecting with new contacts on Linked In and reconnecting with colleagues I lost touch with over the years. Recently I enjoyed a lunch date with a key leader in the ghostwriting field and invited her to be on a panel in a newly formed group for publishers and writers in my county. Now she’ll meet a new set of contacts in our group and we’ll learn about her expertise for our own use or for referring her to others.
There is no doubt that the contacts I’ve made on LinkedIn have been more productive than those on any other social media sites.
Thanks for that EXCELLENT feedback, Flora! We find extraordinarily useful as well – Several authors have procured speaking engagements, sales of their book to large groups, and more!