Plenty of authors underestimate the huge value LinkedIn can provide to their book marketing efforts. A powerful social network of professionals, LinkedIn is incredibly useful in developing contacts and influencers that can bring you to a larger base of readers.
We went scouring the ‘net for a couple of useful infographics, courtesy of social.ogilvy.com and topdogsocialmedia.com. (Click on each image to view full-size). Start by creating an awesome LinkedIn profile, then work on the funnel. Most of our authors have found that interacting with groups on LinkedIn have led to the most productive connections.
Have you used LinkedIn to create a valuable book marketing connection? We want to hear all about it!