We’ve heard arguments on both sides of the new “Streamlined Look” for Facebook Fan Pages. For better or worse, your Facebook Author page, if it hasn’t already, will soon be sporting a new look. Here, from “the horse’s mouth” is some Facebook information about their new fan page layouts:
Update Key Features:
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The left-side column of your timeline features information such as phone number and website URL, as well as photos and videos.
2. Easier access to key admin tools: No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.
We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.
3. Pages to Watch: As we roll out the new design of Pages, we’re also opening up our new Pages to Watch feature in the Page Insights tool to all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.
On the “Overview” tab of Page Insights admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.