A fascinating blog recently appeared on KissMetrics about the validity of re-posting content to increase your social media traffic. We’re excerpting a wee bit of that and one of their cool graphics, but strongly advise you read the entire article. It’s full of gems you’ll find useful to creatively share your own content!
If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible. One great way to do this is to share your content on social media more than once.
Immediately after publishing a new blog post, we promote that post on social media. When we share it with each of our networks, we garner a certain number of clicks for each share.
What happens when we share a link to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. That’s not quite what happens during the second round.
But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that?
Is It OK to Share Content More than Once?
Some people don’t care for the practice of sharing the same content more than once on a social account, but, as is often the case, it is hard to argue with results.
The reality is that no one really cares, or even notices. And if they do, what is the worst thing that can happen? I mean, really? One aspect of marketing we often forget is that no one notices everything we do.
Your social media followers aren’t like RSS subscribers who see and read every post. In fact, sharing more than once probably is an essential part of providing your audience with the value you promised them. If you don’t share your links a few times, they may never see any of your updates.
How to Not Be a Spammer
If you share too much, people eventually will learn to ignore your tweets, and probably will unfollow you altogether. If you are going to start sharing your content more than once, you need to abide by a few ground rules, such as:
- Take your followers into consideration. Your social feed is for them, not for you.
- Don’t turn into a spammer. Create a smart schedule rather than a crowded one.
- Consider your own habits. How do you use social media? Where is the “spam line” for you? Don’t cross it.
- Don’t do anything that you wouldn’t like. How would you react if you saw another user with your identical strategy?
- Always provide value. Promoting content more than once actually is a good thing, as long as you are doing it to provide value for your audience.
Read more from post author Garrett Moon, including how to develop a sharing schedule and cool links to social media and editorial calendars, HERE. Then tell us how you’re best using your own author social media to connect with your readers!