A fascinating blog recently appeared on KissMetrics about the validity of re-posting content to increase your social media traffic. We’re excerpting a wee bit of that and one of their cool graphics, but strongly advise you read the entire article. It’s full of gems you’ll find useful to creatively share your own content!
If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible. One great way to do this is to share your content on social media more than once.
Immediately after publishing a new blog post, we promote that post on social media. When we share it with each of our networks, we garner a certain number of clicks for each share.
What happens when we share a link to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. That’s not quite what happens during the second round.
But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that?
Is It OK to Share Content More than Once?
Some people don’t care for the practice of sharing the same content more than once on a social account, but, as is often the case, it is hard to argue with results.
The reality is that no one really cares, or even notices. And if they do, what is the worst thing that can happen? I mean, really? One aspect of marketing we often forget is that no one notices everything we do.
Your social media followers aren’t like RSS subscribers who see and read every post. In fact, sharing more than once probably is an essential part of providing your audience with the value you promised them. If you don’t share your links a few times, they may never see any of your updates.
How to Not Be a Spammer
If you share too much, people eventually will learn to ignore your tweets, and probably will unfollow you altogether. If you are going to start sharing your content more than once, you need to abide by a few ground rules, such as:
- Take your followers into consideration. Your social feed is for them, not for you.
- Don’t turn into a spammer. Create a smart schedule rather than a crowded one.
- Consider your own habits. How do you use social media? Where is the “spam line” for you? Don’t cross it.
- Don’t do anything that you wouldn’t like. How would you react if you saw another user with your identical strategy?
- Always provide value. Promoting content more than once actually is a good thing, as long as you are doing it to provide value for your audience.
Read more from post author Garrett Moon, including how to develop a sharing schedule and cool links to social media and editorial calendars, HERE. Then tell us how you’re best using your own author social media to connect with your readers!
6 thoughts on “How to Quickly and Easily Double Your Author Social Media Traffic!”
I’m finding the concept of a ‘newspaper’ really helps drive traffic. I have a paper.li account set up now. Mine is at http://paper.li/AuthorJMKelley/1398182463 if you want to see an example. I basically have it set up where it grabs writing-oriented ‘news’ from my feed and posts it in this newspaper format. It auto-tweets for me, and automatically mentions a couple authors featured in that day’s release. Those authors invariably retweet the update and I end up with a couple of follows every time. No work on my end, probably nobody really reads the daily release, but name dropping aplenty happens, reciprocal tweets fly, and people click on my username. Easy peasy, lemon squeezy!
Terrific article on marketing content! I need to get on it.
Happy Sunday, JoAnne! Do it; do it – Start today! 🙂
As a social media consultant who helps small business owners, authors and speakers learn and implement effective social media tactics, I have found that the best way to re-share content is to create 10-15 different headlines and use the Facebook scheduling feature to post at optimal times.
1. Write 10-15 different headlines
2. Upload a photo that corresponds with the headline
3. Check Facebook insights for best times to post content
4. schedule content throughout the month
5. Open an account with Onlywire.
– Install OnlyWire plugin or add your RSS feed to Onlywire
– Create profiles in Delicious, Reddit, Stumbleupon, Scoop-it, and link it to OnlyWire will is a tool that will autopost to multiple social media sites (Twitter, GooglePlus Profile and/or Page; Linkedin profile, etc) and the bookmark sites I mentioned.
– use the scheduler tool to re-share past content to these other sites
This can bring new website visitors, expand your reach online and improve SEO
That’s one side of the coin, the other side is to engage with your community, participate in Tweetchats, G+ Communities etc.
Absolutely, Ana! We like Hootsuite as well 🙂
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