An oft-overlooked aspect of a killer blog post that’s just as essential as great content is the quality of the resources used as references in creating these posts.

It might seem like you’re simply sharing some interesting or useful information with your readers. But the truth is, you’re doing much more than that; every blog post you write not only delivers content to your audience, but also shapes their perception of you, your brand, and your authority and expertise…

When you’re drafting your next killer blog post, remember it’s only as good as the quality of your sources. Thorough research, review of primary sources, and proper citation will help you create posts that establish your authority, speak to your reader’s interests, and help turn browsers into readers.