Our thanks to veteran literary and entertainment publicist Tany Soussana for this guest contribution. Can media buzz build your book brand? Read on… Congratulations are in order if you are an author who has made it this far – getting
The Most Important Question Authors Never Ask: The Key to Publishing Success
Our thanks to Chelsea Apple, publicist at JKS Communications for this guest contribution! When I first begin working on a publicity campaign with an author, we have a lot of bases to cover— How far can they travel for events?
The Four Seasons of Author Publicity
Thanks to publicist and regular WWW contributor Lynda Bouchard for this guest post! Graphic depicted is titled “The Four Seasons” by sagittariusgallery. There is a rhythm to generating publicity based on the natural ebb and flow of the seasons. An
Prep Now or Pay Later: Tips to Improve a Print Interview
Our thanks to author Steve Piacente for this guest post! How great is it when you pitch a print reporter and he bites? Free publicity for most self-published authors is as rare as a budget deal in Washington, so when
Author Publicity: Unleash Your Back Story!
Our thanks to author Susan Froetschel for today’s guest blog post! (Graphic courtesy FreeDigitalPhotos.net) Publicity doesn’t have to be a chore. Instead, authors need to turn to what they do best – tell a story, shedding light on the motivations
Two Easy Ways to Connect Your Expertise with Journalists
As an author you no doubt have an area (or several) of expertise that journalists are eager to know about. Here are two free sites that our clients have had success with as sources for journalists seeking stories and quotes