The Science of Marketing by Dan Zarrella offers up plenty of quantifiable research about the use of Twitter, what folks are retweeting and what links they’re clicking on (and keep reading for a link to a free chapter of the
Twitter for Authors: Favorite, Retweet or Reply?
The question comes up a lot – is it better to “favorite” a tweet you like, or “retweet” it. And what about “@reply?” Here’s the least you need to know: Favorite Clicking Favorite on a tweet is more often used