Continuing on in our discussion of video after last week’s installment on the uses of YouTube), let’s talk a bit more about video book trailers. Do we want one? Why? And what makes a really killer book trailer, that short
Social media outlets provide a wealth of video marketing options these days. Pundits say it’s a huge attention-getter, but is video marketing right for authors? Perhaps there are exceptions but yes, nowadays we’d have to recommend that if you can
BookPulse provides authors and publishers a really unique self-service tool for the creation and management of your online and mobile Facebook presence. Regardless of your experience level, it’s easy to add features specifically tailored for building conversation around your books
Love, love, love this concept. Brian Cheng, author of the soon-to-be-released Southern Cross the Dog (Amistad: HarperCollins, May 2013) has recently started a clever video series on Tumblr called 90OutLoud (or see the vids via his 90Outloud channel on YouTube).
Current wisdom says YouTube.com is a must-have social network in your pot of social media stew. So how can an author put YouTube to work for them? Here are five possible ways: Get a friend to videotape you at a
It doesn’t matter how much we love to read and write, once in a while it’s nice to take a BREAK, sit back, and let some information wash over us in a passive way. Rather than turn to a sitcom,