- YouTube: The big daddy. The advantage is you can not only have a YouTube channel, but they make it so easy to imbed videos on your own blog/website or add links to your social media.
- Vimeo: Ditto the ease of uploading and sharing, and we love the happy heart “like” and “share” buttons at the side of their videos, too.
- Google+ Hangouts: Did you know you can have up to 10 readers/fans on webcam in a Google Hangout? Better still, you can record the session right to YouTube, then use that video to share on other social networks. So maybe you want to record a webinar? Or someone interviewing you about your newest book?
- Twitter Vine: Vine lets you create easy six-second looping videos to share on Twitter, or Facebook. Show off a glimpse of your book cover and “Available at…”
- Instagram: With its own 15 second video (non-looping) you can share a longer snippet, and share it anywhere you’d share an Instagram photo, including Twitter and Facebook, Tumblr, Flickr, etc.
- Facebook: It’s simple – folks click on videos in Facebook. And the videos you upload there can be up to 20 minutes long, plenty of room for book trailers, author interviews, portfolios of your work, a video message to fans of an upcoming book signing… Sky’s the limit!
6 Ways to Add Video Marketing to Your Author Social Media Mix
September 1, 2013 By Shari Stauch
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Social media outlets provide a wealth of video marketing options these days. Pundits say it’s a huge attention-getter, but is video marketing right for authors?
Perhaps there are exceptions but yes, nowadays we’d have to recommend that if you can put a moving picture up — whether that be you being interviewed on TV or by fans on a social media site, or a professionally done video book trailer, it’s time to “roll tape.”
To get you in a video frame of mind, here are six outlets and ways your video might be seen:
So, show and tell time: Are you incorporating video into your author marketing mix? Do you prefer to feature appearances of yourself, or feature a video book trailer, or both?