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MarketingYourBooksForHolidaySalesSelf-publishing company Lulu has released a new 35-page ebook, Marketing Your Book for Holiday Sales. Click here to download your free copy.

To create this guide, Lulu asked “4,000 of our best-selling independent authors to share advice and best practices that they’ve learned on their path to sales success.”

Their top answers and the insights that they provided are included in the easy-to-use guide to selling more books in the holiday season, divided into three sections:

  • Know Your Audience
  • Know Your Book
  • Know Your Plan

Says Lulu, “The goal of this book is to arm you with a list of key takeaways to consider and a specific action plan for maximizing book sales for the holiday purchasing rush.”

We appreciated plenty of their “Action Item” entries (and so will you!).

  • Make a list of professional networks, organizations or large communities you can connect with to promote your book.
  • Create a website with an easy to use tool like WordPress.com.
  • Make it easy for people to sign up for an email list with a service like Mailchimp.com.
  • Sign up for and begin posting on your Facebook page: https://www.facebook.com/about/pages.
  • Write regular blog posts for your website and, when possible, on other websites, too
  • Find events where you can speak or share your knowledge, or hold your own events.
  • Improve the visibility of your website, either through advertising or search engine optimization.
  • Send promotional copies of your book to influential people, like bloggers in your niche or book reviewers.

So tell us, any special promotional plans of your own to market your book for holiday sales?