Kindle Countdown Deals is a new Kindle Direct Publishing (KDP) Select benefit that allows authors to run limited-time discount promotions on their books, which can help earn more royalties and reach more readers.
Customers can see the regular price and the promotional price on the book’s detail page, as well as a countdown clock (see example below) telling them how much time is left at the promotional price. You’ll also continue to earn your selected royalty rate on each sale during the promotion.
- They’re time-based: Not only does this give you more control to decide how long the book is discounted, but the time remaining for the promotion is visible to customers to increase excitement for the price discount.
- Customers see the regular price: It’s easy for customers to see the great deal they’re getting, as the regular price is included on the book’s detail page, right beside the promotional price.
- Royalty rate is retained at lower prices: You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you’ll earn 70% even if the price is below $2.99.
- There’s a dedicated website: Customers can easily browse active; Kindle Countdown Deals at www.amazon.com/kindlecountdowndeals, providing yet another way for books to be discovered.
- You can monitor performance in real-time: A new KDP report displays sales and royalties at each price discount side-by-side with pre-promotion performance, so it’s easy to compare.
Say for example your book has a list price of $4.99, and you start a promotion on Monday at 8 A.M. your time, with a starting price of $1.99. You set three price increments to run 24 hours each:
During each promotional day, your book’s detail page will display a counter announcing the promotion, the current price, the time remaining until the price changes, and the next price.
Books enrolled in KDP Select are eligible if their regular prices fall within these limits:
- $2.99 – $24.99 (Amazon.com)
- £1.99 – £14.99 (Amazon.co.uk)
Also, your book has been enrolled in KDP Select for 30 days or more and the regular list price for your book must not have changed for 30 days or more. Visit the FAQ page for more info, and tell us how you plan to take advantage of the new countdown deals!