facebook-pages-for-authors-writersCalls to action help drive people from your Facebook Author Page to take an action you choose from a list of possible actions and pre-formed buttons, such as Shop Now or Contact Us.

To add a call-to-action button to your Page:

  1. Go to your Page’s cover photo and click Create Call-to-Action.

    Call-to-Action

  2. Choose your call to action and the destination URL that you want to link to, based on the menu choices:choosing-call-to-action

  3. Click Create.

Now, which of the actions will be more useful and appealing to authors?

  • Watch Video – If you have a video book trailer (and it really makes readers want to know more about your book) this might be a useful option to create awareness.
  • Shop Now – Link to your site, your books page, or a direct link (i.e. your book on Amazon) where a reader can quickly order your book(s).
  • Contact Us – This message works better for service companies looking for leads, but if you’re focused on list building or organizing an upcoming book signing, it may be a choice.
  • Sign Up – This CTA is best to help generate more contacts. Consider linking to events, newsletters, or blog subscriptions.
  • Book Now – Extremely niche unless you’re running a retreat or a conference.

Authors – show us YOUR Facebook Author Page “Call to Action” with your link below! We encourage you all to follow the comments and like each other’s pages, too…

13 thoughts on “Have You Added a Call to Action to Your Facebook Author Page?

Comments are closed.