Calls to action help drive people from your Facebook Author Page to take an action you choose from a list of possible actions and pre-formed buttons, such as Shop Now or Contact Us.
To add a call-to-action button to your Page:
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Go to your Page’s cover photo and click Create Call-to-Action.
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Choose your call to action and the destination URL that you want to link to, based on the menu choices:
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Click Create.
Now, which of the actions will be more useful and appealing to authors?
- Watch Video – If you have a video book trailer (and it really makes readers want to know more about your book) this might be a useful option to create awareness.
- Shop Now – Link to your site, your books page, or a direct link (i.e. your book on Amazon) where a reader can quickly order your book(s).
- Contact Us – This message works better for service companies looking for leads, but if you’re focused on list building or organizing an upcoming book signing, it may be a choice.
- Sign Up – This CTA is best to help generate more contacts. Consider linking to events, newsletters, or blog subscriptions.
- Book Now – Extremely niche unless you’re running a retreat or a conference.
Authors – show us YOUR Facebook Author Page “Call to Action” with your link below! We encourage you all to follow the comments and like each other’s pages, too…
Wow, thanks. Here’s mine.
http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=jean+holloway+deck
Brava! Ace it is and schedule to read!
Thanks for the extra push. I saw it on my page and ignored it. I used Contact Us for now, but may change it as I have different books or services to offer. Here is my page: https://www.facebook.com/happyselfpublisher?ref=bookmarks
Excellent – takes you right to a very well organized landing page — atta’ way, Lois!
Here’s the link to my author’s page on FB. I have two but I guess if I see one in action, I’ll be able to do the other one:
https://www.facebook.com/juephraimeauthor
Thanks
Ah, perfect, Julia — shows all your books and lets folks get to where they buy them fast!
I don’t see a button to create a call to action on my FB page! Help!
What’s your facebook page address?
https://www.facebook.com/pages/Fans-of-Author-Kelly-Simmons/291343839243?ref=bookmarks
Ah, shop now — well done, Kelly!
Hi Shari,
Thanks for this heads-up. I had seen that pop up on my FB page, but didn’t take action until I read this post. My CTA is a video trailer for my upcoming book. Here’s the FB URL==> https://www.facebook.com/coloryourlifehappy
What a FABULOUS video, Flora! Catchy tune — love, love, love it! Looking forward to reading the book already!
Thanks Shari.