facebook-pages-for-authors-writersCalls to action help drive people from your Facebook Author Page to take an action you choose from a list of possible actions and pre-formed buttons, such as Shop Now or Contact Us.

To add a call-to-action button to your Page:

  1. Go to your Page’s cover photo and click Create Call-to-Action.


  2. Choose your call to action and the destination URL that you want to link to, based on the menu choices:choosing-call-to-action

  3. Click Create.

Now, which of the actions will be more useful and appealing to authors?

  • Watch Video – If you have a video book trailer (and it really makes readers want to know more about your book) this might be a useful option to create awareness.
  • Shop Now – Link to your site, your books page, or a direct link (i.e. your book on Amazon) where a reader can quickly order your book(s).
  • Contact Us – This message works better for service companies looking for leads, but if you’re focused on list building or organizing an upcoming book signing, it may be a choice.
  • Sign Up – This CTA is best to help generate more contacts. Consider linking to events, newsletters, or blog subscriptions.
  • Book Now – Extremely niche unless you’re running a retreat or a conference.

Authors – show us YOUR Facebook Author Page “Call to Action” with your link below! We encourage you all to follow the comments and like each other’s pages, too…

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