facebook-pages-for-authors-writersCalls to action help drive people from your Facebook Author Page to take an action you choose from a list of possible actions and pre-formed buttons, such as Shop Now or Contact Us.

To add a call-to-action button to your Page:

  1. Go to your Page’s cover photo and click Create Call-to-Action.


  2. Choose your call to action and the destination URL that you want to link to, based on the menu choices:choosing-call-to-action

  3. Click Create.

Now, which of the actions will be more useful and appealing to authors?

  • Watch Video – If you have a video book trailer (and it really makes readers want to know more about your book) this might be a useful option to create awareness.
  • Shop Now – Link to your site, your books page, or a direct link (i.e. your book on Amazon) where a reader can quickly order your book(s).
  • Contact Us – This message works better for service companies looking for leads, but if you’re focused on list building or organizing an upcoming book signing, it may be a choice.
  • Sign Up – This CTA is best to help generate more contacts. Consider linking to events, newsletters, or blog subscriptions.
  • Book Now – Extremely niche unless you’re running a retreat or a conference.

Authors – show us YOUR Facebook Author Page “Call to Action” with your link below! We encourage you all to follow the comments and like each other’s pages, too…

13 thoughts on “Have You Added a Call to Action to Your Facebook Author Page?

  • April 16, 2015 at 9:08 pm

    Wow, thanks. Here’s mine.

    • April 17, 2015 at 10:31 am

      Brava! Ace it is and schedule to read!

  • February 9, 2015 at 6:56 am

    Thanks for the extra push. I saw it on my page and ignored it. I used Contact Us for now, but may change it as I have different books or services to offer. Here is my page: https://www.facebook.com/happyselfpublisher?ref=bookmarks

    • February 9, 2015 at 12:32 pm

      Excellent – takes you right to a very well organized landing page — atta’ way, Lois!

  • February 9, 2015 at 6:55 am

    Here’s the link to my author’s page on FB. I have two but I guess if I see one in action, I’ll be able to do the other one:



    • February 9, 2015 at 12:31 pm

      Ah, perfect, Julia — shows all your books and lets folks get to where they buy them fast!

  • February 6, 2015 at 3:44 pm

    I don’t see a button to create a call to action on my FB page! Help!

    • February 6, 2015 at 3:54 pm

      What’s your facebook page address?

  • February 5, 2015 at 4:16 pm


    • February 5, 2015 at 10:41 pm

      Ah, shop now — well done, Kelly!

  • February 5, 2015 at 12:22 pm

    Hi Shari,

    Thanks for this heads-up. I had seen that pop up on my FB page, but didn’t take action until I read this post. My CTA is a video trailer for my upcoming book. Here’s the FB URL==> https://www.facebook.com/coloryourlifehappy

    • February 5, 2015 at 10:44 pm

      What a FABULOUS video, Flora! Catchy tune — love, love, love it! Looking forward to reading the book already!

      • February 7, 2015 at 4:57 am

        Thanks Shari.

Comments are closed.