As we come to the end of our section of author marketing wisdom dealing with social media, it’s easy to understand how an author can become overwhelmed. There’s just SO MUCH, and only so many hours in a day. We
Goodreads is, without question, the most powerful social site to engage directly with readers and promote your books. With 50 million users, growing by roughly 10 million each year, it’s been dubbed the “Facebook for readers” and it’s easy to
If selling more books is your goal, then getting out and speaking to groups large and small will be a key part of the strategy! Our thanks to author and entrepreneur Jackie Lapin for this contribution. One of the most
Before we move on from our discussions of the visual social media platforms (Instagram, Pinterest, YouTube, etc.) let’s delve a little deeper into the value of visual content when it comes to your social media and blog posts. A picture
Continuing on in our discussion of video after last week’s installment on the uses of YouTube), let’s talk a bit more about video book trailers. Do we want one? Why? And what makes a really killer book trailer, that short
YouTube is a must-have social network these days. This robust platform is the second most popular website behind Google. And, because it’s owned by Google, YouTube videos receive top priority in searches. Interviews, video book trailers and more can bring
Our thanks to founder and principal of Book Architecture, Stuart Horwitz, for this guest contribution on setting up the all-important book tour. “There’s only one thing more frightening than being asked to do a book tour, and that’s not being