“Whether you think you can, or you think you can’t – you’re right.” ― Henry Ford One of the most common threads to come out of the recent PubSense Summit were valid author concerns about becoming overwhelmed with everything there
Five Basics Every Author Must Do When Marketing Online (Infographic)
Happy April Fool’s Day, everyone! This infographic from bookforeignrights.com (click on the title to read the full article or on the image to view larger) is “no fooling” and a great primer before we get into some “heavier” work this
Applying Professional Design Principles to Book Cover Design – Part I (Article 2 of the Do-It-Yourself MBA for Writers Series)
Our thanks to Carol Chiao for this second in a series of posts to provide perspective on the business of writing, leveraging a marketing professional’s experience. In the last DIYMBA article, we defined brand as an author’s promise to readers.
Dekaaz: Can You Express Your Message in Ten Syllables?
The opening master class at PubSense Summit featured a presentation by the stunning Rachel Bagby, creator of Dekaaz, a fascinating form of poetry — yes, poetry — that is catching fire in tweets across the twitterverse! She originated Dekaaz Facilitation®,
Spring Has Sprung: Is Your Book Blossoming?
Ah, woke up this morning to the first wild blooms of the spring, on the first day of spring! Then, I realized it was the day before PubSense Summit, which to us here is a whole lot like Christmas Eve…
Blog Blocked? 3 Useful Sites to Combat Writer’s Block
Yep, we all encounter writer’s block, and that can be compounded when we know we have a deadline to meet because your blog subscribers are waiting on you! Here are three free sites we hope may rush to your rescue!
Do-It-Yourself-MBA (DIYMBA) for Writers: Insight for the Business Side of Writing
Our thanks to Carol Chiao for this first article in a DIYMBA series for writers: Article 1: Applying professional approaches to author branding. Welcome to DIYMBA for Writers! I’m a professional marketer with an MBA and seventeen years’ experience building