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Author Marketing

5 Strategies to Get the Most From a Writers Conference (DIY MBA for Writers Series #5)

5 Strategies to Get the Most From a Writers Conference (DIY MBA for Writers Series #5)

Our thanks to Carol Van Den Hende for this fifth in a series of posts to provide perspective on the business of writing, leveraging a marketing professional’s experience. In this installment, making the most out of attending a writers conference!

Shari Stauch February 11, 2016 Author Marketing, Writer Events, Writer Tools & Tips Read more

Four Tips to Winning a Writing Competition

Four Tips to Winning a Writing Competition

Our thanks to WWW team member Matthew Dix for this post. Matthew’s work for Where Writers Win includes identifying and posting writing competitions of value to emerging authors! It’s easy to bemoan the contest culture that seems to have taken

Shari Stauch February 9, 2016 Author Marketing, Publishing insights, Writer Events Read more

Author Marketing Mastery #6: Author Tip Sheets and Sell Sheets

Author Marketing Mastery #6: Author Tip Sheets and Sell Sheets

Let’s talk today about author tip sheets and sell sheets. Why do you need one? What should it include? Even before your book heads to market, you’ll find this one page tool critical in your arsenal! We’ve provided a short

Shari Stauch February 7, 2016 Author Marketing, Author Publicity, Writer Tools & Tips Read more

Accept the Audience that Wants Your Book and Reap the Benefits

Accept the Audience that Wants Your Book and Reap the Benefits

Our thanks to book publicist Claire McKinney of Claire McKinney Public Relations for this post! You have an MFA in Creative Writing from a respected program/university.  You have been carefully crafting your book to create the best literary debut you

Shari Stauch February 4, 2016 Author Marketing, Author Publicity Read more

Author Marketing Mastery #5: Four Steps to Define and Build Your Author Brand

Author Marketing Mastery #5: Four Steps to Define and Build Your Author Brand

Think “brand” and we often conjure up images of Coca Cola products or soap. But an author brand is just as vital to your marketing efforts, and your author branding begins even before you publish your first book. Here, a

Shari Stauch January 31, 2016 Author Marketing, Author Publicity, Author Social Media Read more

Creating a Community with Your Readers: Inspiration from the Pulpwood Queens

Creating a Community with Your Readers: Inspiration from the Pulpwood Queens

On the heels of Sunday’s post, Author Marketing Mastery #4: Include A Reader’s Guide In Your Book! I wanted to share some fun I recently experienced during a wild weekend with book clubbers from across the country. This is about

Shari Stauch January 26, 2016 Author Marketing, Author Publicity, Author Social Media, Writer Events Read more

Author Marketing Mastery #4: Include A Reader’s Guide In Your Book!

Author Marketing Mastery #4: Include A Reader’s Guide In Your Book!

Book club questions, often also called a Reader’s Guide, aren’t just for your website. They can be a critical addition to the end pages of your book, immediately putting the subliminal thought in a reader’s head that this is a

Shari Stauch January 24, 2016 Author Marketing, Author Publicity, Publishing insights, Writer Tools & Tips Read more
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