Our thanks to Carol Chiao for this second in a series of posts to provide perspective on the business of writing, leveraging a marketing professional’s experience. In the last DIYMBA article, we defined brand as an author’s promise to readers.
Dekaaz: Can You Express Your Message in Ten Syllables?
The opening master class at PubSense Summit featured a presentation by the stunning Rachel Bagby, creator of Dekaaz, a fascinating form of poetry — yes, poetry — that is catching fire in tweets across the twitterverse! She originated Dekaaz Facilitation®,
Spring Has Sprung: Is Your Book Blossoming?
Ah, woke up this morning to the first wild blooms of the spring, on the first day of spring! Then, I realized it was the day before PubSense Summit, which to us here is a whole lot like Christmas Eve…
Do-It-Yourself-MBA (DIYMBA) for Writers: Insight for the Business Side of Writing
Our thanks to Carol Chiao for this first article in a DIYMBA series for writers: Article 1: Applying professional approaches to author branding. Welcome to DIYMBA for Writers! I’m a professional marketer with an MBA and seventeen years’ experience building
What Does it Mean to Be Well-Published?
A well published path paved with gold? Maybe… Graphic courtesy freedigitalphotos.net In this age of DIY publishing and so many choices (more each day), the hard truth is that anyone with a keyboard can jump online and publish a “book.”
New Launch of WriterPitch.com
Thanks to author and WriterPitch.com creator Samantha Fountain for this guest post — looks like a VERY fun site for writers and agents (and sneak peeks for readers, too!) There’s not another industry that has a community that takes care
Marketing, Advertising, & Public Relations: Can You Have One & Not the Others??
Thanks to book publicist Claire McKinney for this guest post! Although we are a consumer-driven economy and the competition for customers is fierce, most of us probably don’t know what is actually entailed in reaching a customer base. There are two major