On the heels of Black Friday and Cyber Monday comes #GivingTuesday, so this is a particularly timely installment! We’re big fans of cause marketing when it comes to books because it fits into our whole “Win” mission. Partnering with a
Author Marketing Mastery #47: Ten Alternative Bookselling Options
Yes, everyone wants to see their book on the shelf of every Barnes & Noble and indie bookstore, and featured at every regional book festival. And those are wonderful author goals. But when it comes to savvy book sales, many
Author Marketing Mastery #46: Getting Book Reviews That Matter!
Getting book reviews may be one of the toughest challenges an author will face. It seems sometimes that no matter how diligent you are about giveaways and pitching book reviewers, those reviewing parties can be slow to respond. True, reviews
Author Marketing Mastery #45: Five Big Ways Writing Competitions Give You a Marketing Edge
We’re big fans of writing competitions; it’s why we maintain a calendar list of them in our Winner Circle. Contests offer prizes, prestige, publicity, and sometimes even publishing deals. Here are five advantages that entering writing competitions can offer your
4 Reasons to Start a Blog If You Want to Sign a Book Deal
Our thanks to Dustin Ford for this guest contribution! Is publishing a book one of your biggest dreams? If the answer is yes, you must be willing to do whatever it takes to turn your wish into reality. Convincing a
Author Marketing Mastery #44: Help Readers Find You with 12 Book Discovery Tools
In a digital world gone mad, book discovery tools are all the rage, sites and apps that bring readers to your book who may have not yet found you from your website or social media platforms. There are many tools
Author Marketing Mastery #43: Finding & Attracting Book Clubs for Best Word of Mouth Value!
If you want to get people talking about your book to their friends and neighbors (and word of mouth is key to your book going viral) then book clubs can be the holy grail for authors. Let’s talk a bit