Plenty of authors underestimate the huge value LinkedIn can provide to their book marketing efforts. A powerful social network of professionals, LinkedIn is incredibly useful in developing contacts and influencers that can bring you to a larger base of readers.
As more and more authors seek to be independently published, and traditionally published authors feel the pressure to spend on marketing even in the face of shrinking advances, savvy marketers and publishers alike are seeking ways that authors can raise
A concept that keeps cropping up lately in workshops and webinars we’ve attended is using an editorial calendar to plan, manage and continually share blog posts. If you’re not using an editorial calendar yet, it’s something to consider to ramp
A video book trailer, like a movie trailer, is a video teaser for your book. Without question, video book trailers have become one of the most powerful tools an author can use to promote his or her work. The video
Welcome and sincere thanks to author Patricia Weber for this guest post. And also a big “Welcome Aboard” to all of you who joined our tribe from the SC Book Festival this past weekend in Columbia! Read on, write on…
It’s recently been brought to our attention that even on sites created for our enjoyment and purchase of books, such as Amazon and Goodreads, internet trolls have reared their ugly heads. Forewarned is forearmed – we hope to spare you
Before you embark on this intriguing guest post from talented author J. Mark Powell, a few housekeeping announcements: Tomorrow, May 1, our writerswin.com site celebrates its third birthday! You’ll see some changes on the site, including increased speeds and tune-ups