As we come to the end of our section of author marketing wisdom dealing with social media, it’s easy to understand how an author can become overwhelmed. There’s just SO MUCH, and only so many hours in a day. We
Goodreads is, without question, the most powerful social site to engage directly with readers and promote your books. With 50 million users, growing by roughly 10 million each year, it’s been dubbed the “Facebook for readers” and it’s easy to
Before we move on from our discussions of the visual social media platforms (Instagram, Pinterest, YouTube, etc.) let’s delve a little deeper into the value of visual content when it comes to your social media and blog posts. A picture
Continuing on in our discussion of video after last week’s installment on the uses of YouTube), let’s talk a bit more about video book trailers. Do we want one? Why? And what makes a really killer book trailer, that short
YouTube is a must-have social network these days. This robust platform is the second most popular website behind Google. And, because it’s owned by Google, YouTube videos receive top priority in searches. Interviews, video book trailers and more can bring
In the “United States of Social Media” Instagram is definitely the “Show-Me” state. To be successful on this platform requires some diligence and an affinity for your mobile device. You can stage artistic photos or share pictures as you take
Since 2011, the launch of Google+ has confounded many authors. The on again, off again advice from marketers has made it as confusing as all the offerings Google Plus presents. Do it? Don’t do it? Why do it? Why not?