On the heels of Black Friday and Cyber Monday comes #GivingTuesday, so this is a particularly timely installment! We’re big fans of cause marketing when it comes to books because it fits into our whole “Win” mission. Partnering with a
Yes, everyone wants to see their book on the shelf of every Barnes & Noble and indie bookstore, and featured at every regional book festival. And those are wonderful author goals. But when it comes to savvy book sales, many
Ah, book festivals and writers conferences – our favorite events on each year’s calendar! Whether you’re a writer seeking a publishing deal or writing advice, or an emerging author searching for new, valuable connections, these writer-centric events will gain you
As we ready our author marketing mastery discussions on book launch parties and speaking engagements at libraries, bookstores, and other public forums, it will pay to be prepared to speak or read to these groups before you schedule those author
We just spent a glorious weekend at the Southern Independent Booksellers Alliance (SIBA) show in Savannah, Georgia, where dozens of authors and their publishers had the opportunity to put their upcoming titles in front of the south’s great indie booksellers.
To enjoy attention from traditional PR sources (newspapers and magazines on the print side; radio and TV on the broadcast side) requires understanding who you’re pitching, how to pitch each journalist, and what role you want traditional PR to play
When I’m not at a writer event somewhere, chatting with fascinating authors, I live and work in a sleepy little picturesque town just outside Charleston, South Carolina. Summerville is a fast-growing community, with a delightful array of shops and restaurants