The indie author community is growing–and so is the demand for books from indie publishers, at both booksellers and libraries.

How do you harness that community and create an impact? That was the question waiting to be answered in early 2016.

“At the time, events for independent authors were being held by local libraries as they embraced their local author communities. But their one-off nature made it harder to manage and get the network effect of educating the public on the new ways libraries and authors are working together,”

That’s when indie advocates saw an opportunity to harness their audiences, resources and ideas into one cooperative effort. This would create for a cohesive push: a single day that everyone could jump in on including other nonprofits, publishing companies and other industry participants.

Thus, Indie Author Day was born.

“As advocates for independent presses, self-published authors, librarians and library patrons, we see Indie Author Day as a great means of connection,” said Angela Bole, CEO of The Independent Book Publishers Association. “The sheer amount of interest in the inaugural year goes to show the emerging interest in not only creating but also consuming new, independent works.”

How much interest, exactly? On October 8, 2016, over 250 libraries in 45 states played host to 3,000+ Indie Author Day attendees.

Most impressive, though, were the unique ideas that libraries produced: from panel discussions to book readings and open mics. Above all else, the ultimate goal of Indie Author Day is to bring authors together with their local communities.

“It’s incredibly important for all authors, regardless of whether they’re traditionally or independently published, to get involved with their fellows in the writing community, shop at their local bookstores, and frequent their local libraries,” said Renee Lamine of IngramSpark. “These are the individuals and institutions with the potential to be your biggest supporters.”

Indie Author Day provides an opportunity for those supporters to convene and creates particular benefits that arise when being in a room together, face-to-face.

BookLife president Carl Pritzkat, who attended Indie Author Day events at two different libraries last year described the day as,

“Very positive…A fun way for our users to engage with their local communities while being recognized for their work.”

This year, IAD is looking forward to even more participation, collaboration and meaningful connections, for 2017’s Indie Author Day taking place Saturday, October 14.

Want to officially get on board with Indie Author Day? Libraries can register here (deadline is August 31st so jump on it now!) and authors can inquire about Indie Author Day at their local library by clicking here.

Participation is completely free–we just want to be able to tell the world that you are supporting indie authors! Indie Author Day would like to thank all of the sponsors helping to make this year’s Indie Author Day possible.




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2 thoughts on “Indie Author Day: How a needs-based approach has created a national library event

  • August 10, 2017 at 8:10 pm

    I would like some suggestions on what Indie Events work best. I participated on a panel last year at a small library. It was received well. This year I have contacted the main library in Tucson. Indie Day is the same day as an annual festival downtown with food trucks next to the Library. Any ideas on how to get munchers to come in the library to meet Indie authors?

    • August 11, 2017 at 2:32 am

      Ooh, what a great opportunity! You might suggest to library they have postcards the trucks can pass out or have strategically nearby, perhaps advertising a raffle for free book basket or something if they walk inside? I have family out there; I’ll let ’em know too! Festivals are fab for indie authors; what’s important is to make sure you have a list they can put their name and email on to list build, and have a blank for “Do You Belong to a Book Club?” on there too — you’d be amazed how many folks say “yes” to this and have resulted in more book club readings for our authors 🙂

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