Metadata – it’s critical for the best “view” of your book. You’ll hear the term often in book marketing. In a nutshell, metadata is the information (data) you or your publisher needs to provide about (meta) your book or ebook to help retailers sell it, librarians catalog it, and readers discover it.
Think of metadata as a giant digital library catalog card. Info will include the author, title, ISBN, pricing, description, prizes, reviews, keywords, table of contents and more. The more (and more consistent) information you can provide across platforms, including any sales sites carrying your book and your own author website, the better.
It’s not a sexy subject, but it is critical knowledge to have in your arsenal. So, to make it more interesting for you, we’re including two master class videos from PubSmart (2014) and PubSense Summit (2015), where metadata was the key subject under discussion.
Then, we’ve included several additional resource articles to get you up to speed. Watch the videos, read the additional information, and you’ll have the knowledge you need to maximize your book’s visibility before it hits the streets!
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Master Class: Publishing Smart in the Modern Age
Sponsored by the Independent Book Publishers Association (IBPA)
and featuring IBPA Executive Director Angela Bole