Our thanks to publicist Lynda Bouchard for this guest contribution. And our thanks and admiration to David Bowie, an inspiration to so many… “I don’t know where I’m going from here, but I promise it won’t be boring.” – David
Why Stories Matter in Great Author Marketing
Thanks to publicist and regular WWW contributor Lynda Bouchard for this guest post! Stories are fundamental to how we communicate as human beings. Great stories are memorable and shareable. Stories matter … and the one that matters most in your
The Four Seasons of Author Publicity
Thanks to publicist and regular WWW contributor Lynda Bouchard for this guest post! Graphic depicted is titled “The Four Seasons” by sagittariusgallery. There is a rhythm to generating publicity based on the natural ebb and flow of the seasons. An
Pebbles in the Publicity Pond: How to Create a Ripple Effect for Your Book
Our thanks to book publicist Lynda Bouchard for this guest post! (Graphics courtesy FreeDigitalPhotos.net) Whenever I begin working with an author, I present them with a few questions so I can define goals for their book. Without fail their expectations