Our thanks to guest blogger Niña Angeli Pilapil for this post!

Are you an efficient online or web writer who can write engaging and substantial posts? It is crucial for web content writers to be skilled in the art of drafting or producing educational, moving, and engaging posts which can attract the attention of lots of target readers. The more readers a certain article or blog post has, the more hits or traffic it can provide to the main site. How can you go about writing an engaging and brain-stimulating post?

Pointers In Drafting A Powerfully Engaging Online Article

What do you need to do in order to ensure that the articles or blog posts you write are appealing to your readers? Aside from employing the rules of clear and effective writing, you need to incorporate a few creative writing tricks too. While there are no hard and fast rules to this, it is recommendable for you to have an official pattern or style. Here are some tips that can help you with the task as well as identify your own writing technique:

1. Start with a direct but personal opening statement.
   The problem with a lot of blogs and articles nowadays is that they all look and seem spammy or repetitive. It’s like they were generated from an article writing tool or machine. You don’t want your articles to be like that. Thus, you need to start with a direct but personal and relatable opening statement. It has to capture the interest of your target readers. Make it intriguing, absorbing and stimulating.

2. Observe proper rules in presenting data and information but use freestyle method in expressing your opinions.
   Smart articles are engaging articles. You need to offer reliable, accurate, and truthful information in your posts in order to attract more readers. Therefore, you need to follow the standard method in presenting data, especially in citing sources and references. Adopt freestyle writing approaches when you get to the more personal part of your written work.

3. Follow an “easy on the eyes” writing format.
   Use bullets and numbers when presenting different points, factors, and results in your articles. Break down long paragraphs into short ones. It is also helpful to place a few links within the article just to offer more information sources to your readers.

4. End with a memorable statement and invite your readers to express their views about your work.
   Don’t just end your article abruptly. Ask rhetorical questions and present thought-provoking statements to encourage your readers to think about your article’s main point, even after they have finished reading your piece. It is also advisable to encourage your readers to leave comments after your article or blog. This gives them a chance to react to your work.

Writing engaging and compelling articles or blog posts really entail hard work. However, it is greatly rewarding to have readers compliment you for a job well done. So, psych yourself up and get motivated to write the best pieces that you can ever provide to your readers!

Niña Angeli Pilapil, a bookworm by heart, is an expert in promotional products used for both marketing and personal reasons. She is employed by Branders as their official blogger to write about topics like promotional awards. This dark chocolate fanatic enjoys her spare time reading books, watching movies, and honing her blogging craft. Follow Nina at twitter.com/ninsbonita. (Graphic courtesy FreeDigitalPhotos.net)