CoverBowker Market Research offers a wealth of pricey market research reports on their website, but there are plenty of insights to be had for authors from their two most recent free reports, too!

The Book Consumer in 2012: DBW 2013 Presentation 1/17/13

(published 16th January 2013)
The Book Consumer in 2012: Key market metrics – and how ‘e’ is changing everything…. This book market research presentation show marketers not only where consumers are getting the information, but a detailed view on which consumers are most impacted by each medium, including how the e-book is influencing the market. The information comes from the book consumer research conducted by Bowker Market Research.

Get intel on who’s buying books (including example here(, and then what sort of books (hard cover, trade paperback, ebooks, etc.) those customers are actually purchasing.


BowkerMarketResearchpresreleasecover2012 Ebook share of market and retailer market share shifts, US and UK

(published 16th March 2013)
The rise in ebook reading in the U.S. and U.K. over the last three years has been a key driver in the market share gains of e-retailers in 2012, according to Bowker Market Research. In the U.S., e-retailers accounted for 44% of book purchases by volume in 2012, up from 25% in 2010. In the U.K. the rise has been somewhat less dramatic but still significant, up from 25% in Jan-Nov 2010, to 38% in the same period in 2012. Download this report to see latest U.S. and U.K. ebook share of market and retailer market share shifts.

Here’s an example of just one slide of insights:

Bowker Market Research press release data 3-18-13_Page_2


Enjoy the insights, and if you haven’t filled out your book club survey yet – it’s still available HERE. We appreciate your input!

2 thoughts on “Reader Stats and Buying Habits from Bowker

  • March 19, 2013 at 5:50 pm

    Wow! I guess I didn’t anticipate the leap to be so great so fast. But I don’t see a break-out between self-pub ebooks and ebooks put out the by the Big 6? And could you float me the email for the above commenter? Because I sure would like to know THAT secret…excellent sales with little active marketing. Do you suppose she’d share? Just sayin’…………..

  • March 19, 2013 at 11:36 am

    I am a self published ebook author. I have had excellent sales with very little active marketing by publishing on Kindle and Nook. I would have liked to have an agent and trad publisher but after spending too much time and money on the attempt I discovered how easy it is to do it myself. It is not surprising to me, and wonderful confirmation of my expectations, that e-books are so popular. After all, standing in line and sitting in waiting rooms are no longer tedious exercises in flipping through old magazines for those of us who have discovered the pleasure of bringing our own favorite reading material in our pockets. I plan to epublish my next book soon. Good luck and good skills to all of my fellow scribblers!

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