(published 16th January 2013)
The Book Consumer in 2012: Key market metrics – and how ‘e’ is changing everything…. This book market research presentation show marketers not only where consumers are getting the information, but a detailed view on which consumers are most impacted by each medium, including how the e-book is influencing the market. The information comes from the book consumer research conducted by Bowker Market Research.
Get intel on who’s buying books (including example here(, and then what sort of books (hard cover, trade paperback, ebooks, etc.) those customers are actually purchasing.
(published 16th March 2013)
The rise in ebook reading in the U.S. and U.K. over the last three years has been a key driver in the market share gains of e-retailers in 2012, according to Bowker Market Research. In the U.S., e-retailers accounted for 44% of book purchases by volume in 2012, up from 25% in 2010. In the U.K. the rise has been somewhat less dramatic but still significant, up from 25% in Jan-Nov 2010, to 38% in the same period in 2012. Download this report to see latest U.S. and U.K. ebook share of market and retailer market share shifts.
Here’s an example of just one slide of insights:
Enjoy the insights, and if you haven’t filled out your book club survey yet – it’s still available HERE. We appreciate your input!