Our thanks to Sandra Beckwith of Build Book Buzz for this guest post! And our additional thanks to Sandra for offering our tribe a $10 discount on “Blurbs, Endorsements, and Testimonials: How to Get Experts, Celebrities, and Others to Endorse Your Book,” her new multi-media program that teaches you how to get those essential endorsements! Use the exclusive Where Writers Win coupon code, WWW, to get the multi-media program for just $19…
While skimming discussion topics in an online group for authors last week, one conversation-starting question caught my eye:
“Should I bother to try to get cover blurbs?” an author wrote. “My publisher wants me to, but is it worth it, really? I mean, doesn’t everybody know that we mostly just ask our friends to write nice things about our books?”
Her comment put a nice, bright, smartphone flashlight on a big problem among authors: Because they spend so much time talking to other writers, they forget that readers – the people they write their books for – aren’t privy to this kind of behind the scenes information.
Truth is, readers only know that the books they like to read usually come with a few glowing cover blurbs – those pre-publication endorsements from people who seem to know what they’re talking about. They aren’t interested in the relationship between the author and the endorser – they’re only interested in whether the endorser knows enough about the topic or genre to be trusted to recommend the book.
The ensuing discussion also reminded me that many authors don’t understand why they shouldn’t skip this essential pre-publication step in the book-publishing process, or why they need to reach beyond their writer pals for endorsements.
You’ll make soliciting book cover blurbs an important part of your publishing schedule when you understand these four reasons why you want to solicit testimonials: [Read more...]