Seven Calendar Opportunities to Leverage Your Author Marketing

free printabel 2014 chic desktop calendar The Creativity Exchange Nov. Dec. Seven Calendar Opportunities to Leverage Your Author Marketing

Free printable calendars from the Creativity Exchange

Our thanks to Sandra Beckwith of Build Book Buzz for this guest post! And our additional thanks to Sandra for offering our tribe a $10 discount (30% off!) on “Blurbs, Endorsements, and Testimonials: How to Get Experts, Celebrities, and Others to Endorse Your Book,” a multi-media program that teaches you how to get essential endorsements. Use the exclusive Where Writers Win coupon code, WWW, to get the multi-media program for just $19.

While I hate to think about the winter holiday season when it’s still October, it’s important to plan ahead so you can take advantage of the many media and blog interview opportunities that arrive with the change in the weather.

Certain stories run during November and December every year. What new spin can you bring to them? How can you make them fresh for the media outlets on your hit list? Don’t wait to get started on these. You don’t want to miss an opportunity because you’ve made the pitch the week the piece is scheduled to run. Here are seven dates/holidays with author marketing opportunities, and plenty of suggestions to get you started! [Read more...]

Amazon EBook Sales and Author Earnings

author earnings Amazon EBook Sales and Author has released its quarterly look at Amazon ebook sales and author earnings. As with previous reports, the data takes a hard look at projected sales and author earnings by pulling data for over 120,000 ebooks off Amazon’s product pages.

Using known rank-to-sales rates, they are able to estimate the daily share of earnings by publishing path. The goal is to provide a deeper understanding of the ebook market than is afforded by reporting from major publishers or by tracking ISBNs, which many self-published authors do not use. Amazon, with an estimated 60%+ of the ebook market, is used as the focus of the report.

Example of the info included: [Read more...]

Five Things to Know About Your Book–and Yourself–Before Starting a Publicity Campaign

what do book publicists do Five Things to Know About Your Book–and Yourself–Before Starting a Publicity CampaignOur thanks to Corinne Liccketto, Director of Business Development, Smith Publicity, Inc., for this guest post. We’re pleased to announce that Smith Publicity, Inc. is an Approved and Stellar Partner of WWW, with special rates for our tribe. Visit our Partners page for a special offer from our friends at Smith Publicity!

1. Know your book’s audience:

It is important to know your book’s audience—both the mainstream and the fringe markets. For example, a book about organizing your finances and investing should naturally appeal to personal finance media. However, it could also appeal to women’s and men’s magazines, newspaper lifestyle editors, in-flight magazines, and many others. By knowing the audiences before your campaign begins, you can ensure the appropriate media is contacted during your campaign.

2. Know your intentions and expectations:

Sharing all of your expectations with your publicist before you sign the contract is crucial. As publicists, we need to know what your intentions are for a campaign—be it to secure national television interviews, to build a local or regional author presence or to sign a movie deal. By being honest from the beginning your publicist will let you know whether or not they can assist you in achieving your goals. You’ll also help your publicist set the campaign up to work on targeting the results you’re seeking.

3. Know your short term and long term goals:

By knowing and communicating your short term (3-4 months) and long term (3-5 years) goals, your publicist can execute your campaign with creative and sustainable pitching ideas to not only carry you and your book through your campaign but also to help set you up for success in years to come by “branding” you. A publicity campaign could position you as an expert/author now as you plan future books and opportunities.

4. Know your travel schedule:

If you have plans to travel during your campaign for business, pleasure, or even a family visit, let your publicist know. Any traveling you do during a publicity campaign is an opportunity for regional and local media exposure in the area you’re visiting. When your publicist can contact producers at television stations with the offer of an in-studio interview within a specific window of time, it creates a sense of urgency to confirm.

5. Know what makes you an interesting interviewee:

The themes in your book may not be the only things you’re qualified to speak about in an interview. So, what makes you unique? Don’t hesitate to step outside of the boundaries of your book and explore your educational, family, career and lifestyle background. The more information you provide your publicist about yourself may broaden the media markets they can pitch to.

We always say, “You can’t interview a book!” so when your publicist can position you as the interesting piece to an interview, your guest appeal increases.

Smith NEW logo. jpeg square 300x212 Five Things to Know About Your Book–and Yourself–Before Starting a Publicity CampaignCorinne Liccketto is the Director of Business Development at Smith Publicity. Since 1997, Smith Publicity has promoted thousands of books/ebooks from every genre from New York Times best sellers to first time, self-published authors. Smith Publicity specializes in working with the media to create awareness about authors and their projects. For more information about Smith Publicity and their services, visit

Phoning it In: 5 Simple Rules for an Author Interview!

author interviews Phoning it In: 5 Simple Rules for an Author Interview!Our thanks to media relations expert and award-winning author Christina Hamlett for this guest post! Photo courtesy

In 1876, Alexander Graham Bell invented the telephone. The following year, he formed the first telephone company and even found time to fall in love and get married. Perhaps the only thing he regrets is giving his phone number to the media which proceeded to call him incessantly and ask what he was going to invent next.

All right, that last part isn’t exactly true. Still, there’s no escaping the fact that the phone is an indispensable tool for magazine/newspaper/website interviewers seeking background info about an author’s upcoming book or for podcast/radio show hosts wanting to book a remote guest’s ‘presence’ on their program. [Read more...]

Unusual Work Habits of Great Writers

Twain 293x300 Unusual Work Habits of Great WritersOur thanks to for this clever infographic. Read on to discover some fun and quirky work habits of great writers. Then, tell us yours!

Have you ever wondered how Ernest Hemingway wrote his masterpieces? When we read and reread a book we admire, we get inspired from all aspects of the story, but rarely think about the way it was written and the effort that went into it.

What’s the first picture you imagine when you think about the way Mark Twain wrote the books we can’t stop reading? A messy room with pieces of paper scattered all around and Twain conceptualizing the stories in front of the typewriter? Well, you would be surprised to find out that the scene in your head isn’t right.

[Read more...]

Selling Direct, the “Buy Local” of eBooks

Selling more ebooks Selling Direct, the Buy Local of eBooksOur thanks to and author Jennifer Kohout for this guest post. UnboundWords is a new platform to allow authors to sell ebooks directly from their site… Read on to learn more! They’re also a new WWW Approved Partner. Graphic courtesy

Two years ago, I gave up my license to practice law and became a self published author. I’ve never regretted my decision, but if I’d known what was in store for me, I would have stocked up on vodka. It didn’t take long before I realized that writing was the easy part. It’s the marketing that sucks.

Being self published, I don’t have the resources of a publishing company behind me. It’s been an experience of trial and error in learning what works and what doesn’t. Eventually, I grew frustrated with the big online book retailers (who shall remain nameless).

One of my biggest complaints was the lack of information. I spend a considerable amount of time, energy, and money promoting my books and driving traffic to the online retailers. But I have no way of knowing which of my efforts pays off in the form of sales. I don’t know who is buying my book, where they heard about me, or how to market to them when the next book comes out.

The retailers have that information, and they use it for their own marketing purposes, but they don’t share it with me.

There are also issues around pricing, royalty share, and promotions, but the lack of information is the biggest hindrance to building a successful business, and writing IS a business.

In talking with other authors, I learned that I was not alone. While we appreciated how easy it is to self-publish these days, a lot of authors expressed frustration with the current situation and wished for an alternative. Luckily, I have a very handy husband. With over twenty years experience as a web developer, and almost as many writing and directing short films, he immediately grasped the situation and came up with a solution. [Read more...]

6 Hot Trends in Indie Book Marketing

BookMarketingAintEasy 6 Hot Trends in Indie Book MarketingOur sincere thanks to and guest author KJ Waters for this guest post, which first appeared as part of an outstanding series at

How do you promote your book in this complicated indie author world? Join me for the latest research on indie author trends while I also provide up-to-the-minute indie book marketing advice. As any good marketer knows, you must build your strategy based on what is going on in the market. The e-book market has exploded in the last few years and the latest research shows some fascinating trends.

Indie Author Trends

As of July 2014, the Author Earnings Report shows that if the current trend continues for this year in that self-published authors will have 31% of the e-book market on Amazon. This the first time in history that indie authors lead in market share passing the big five publishers, AND the small and medium publishers. The consensus is that indie publishing is here to stay. You can see from all the scrambling of traditional publishers that they can see the writing on the wall and it says “nanny nanny boo boo” to their world domination. To see the full report click here. Other gems that excite me greatly are the following statistics from Publisher’s Weekly article titled Surprising Self-Publishing Statistics.

  • The top five publishers have only 16% of the bestsellering e-books on Amazon.
  • A whopping 40% of the e-book earnings are going to indie authors.
  • Indie authors are way ahead of the traditionally published books in sci-fi/fantasy, mystery/thriller, and romance genres.
  • A majority of the bestsellers on Amazon are over 100,000 words.
  • Series are much better sellers than stand-alone books.
  • Non-fiction is selling at a higher price than fiction.

6 Hot Trends in Indie Book Marketing

The key factors that affect a book’s sales and reader satisfaction are the quality of the story, pricing, distribution, social media marketing, branding, cover design, and breadth of distribution. Obviously if the book is not written well it won’t sell and none of the other factors are going to help. [Read more...]

Four Ways To Win at the Book Selling Box Office!

icons WC join Four Ways To Win at the Book Selling Box Office!If you’re not a member yet, we invite you to come join us in the Winner Circle! To celebrate fall and our most recent partner additions, we’re offering our VIP discount of $20 off a year’s subscription…. Read on to claim yours!

Is there a single place to find live book clubs, vetted book reviewers, indie book stores, calendars of upcoming writing competitions, conferences and book festivals? There IS! Here’s a look at just four ways we “shrink the web” for authors, four great reasons your membership in the Winner Circle brings incredible value to your author marketing (and it grows each month!):

1. Our interactive map of LIVE Book Clubs is up to 300 and counting! As always, if you are part of –or know of– a live book club in your area, tell us about it HERE!

2. Our calendar of book festivals, conferences and writing competitions is busting at the seams with over 600 speaking and competition opportunities for authors, many happening still this year. (See jpg below for sample calendar – each event and competition contains more info and live links and can be researched by month, type of event, as lists and more…

October 2014 WC Calendar 1024x527 Four Ways To Win at the Book Selling Box Office!

3. In our databases of vetted book reviewers, we’ve added several reviewers, and have improved functionality. [Read more...]

Announcing the 2015 PubSense Summit!

PubSense logo 300x226 Announcing the 2015 PubSense Summit!In case we haven’t blathered on about it enough over the past twelve months, several of the Where Writers Win team (Shari Stauch, Kendra Haskins, Jacqueline Gum, and Bren McClain) are also producing partners of that nifty conference in Charleston, SC.

The inaugural conference, called PubSmartCon drew the best and brightest of today’s publishing industry insiders and an eager crowd of participants. It was an easy decision to regroup for year two…

But as we began planning for the 2015 conference, we concluded that our mission is broader than the duty of a traditional conference. It’s a summit, comprised of the best and brightest people in publishing, gathered to accompany today’s emerging authors and small publishers on their quests to make sense of a rapidly shifting landscape. 

PubSmartCon was a great name for our inaugural, but it didn’t quite say it all. Because nowadays, it’s about more than publishing smart; it’s about making sense of this brave new publishing world.

And what a world it has become: with new and innovative ideas popping up every day to get more people reading books, and more authors publishing them. [Read more...]

Writer Tip: Create Your Own Imagery Thesaurus

black 300x187 Writer Tip: Create Your Own Imagery ThesaurusWe first saw this clever idea of a color imagery thesaurus on GalleyCat and had to share. An idea that makes writing more visual (and fun) is always a useful tool. And with fall in the air, a chance to flex some creative muscles before the holiday sales crush begins…

Ingrid Sundberg, a writer and illustrator whose young adult novel All We Left Behind will be released this fall, has created a “color thesaurus.”

white 300x187 Writer Tip: Create Your Own Imagery Thesaurus

How many ways can you say b&w?

Sundberg posted the twelve images on her blog (shown tiny below – but visit her site for the cool full-sized versions!). She feels that employing this tool allows her to add specificity to her writing. Said Ingrid in her post revealing the images, “Making word lists can help to find the voice of my story, dig into the emotion of a scene, or create variety. Having a variety of color names at my fingertips helps me to create specificity in my writing. So for fun, I created this color thesaurus for your reference. Of course, there are plenty more color names  in the world, so, this is just to get you started.”

What other imagery guides might prove useful to your writing? Shapes (pointy, cragged, lopsided) or smells (a visit to a botanical shop might yield fun results you can match with photos)… Weigh in, tribe, and meanwhile, enjoy the view!

grey 300x187 Writer Tip: Create Your Own Imagery Thesaurustan 300x187 Writer Tip: Create Your Own Imagery Thesaurus

yellow 300x187 Writer Tip: Create Your Own Imagery Thesaurusorange 300x187 Writer Tip: Create Your Own Imagery Thesaurusred 300x187 Writer Tip: Create Your Own Imagery Thesauruspink 300x187 Writer Tip: Create Your Own Imagery Thesauruspurple 300x187 Writer Tip: Create Your Own Imagery Thesaurusblue 300x187 Writer Tip: Create Your Own Imagery Thesaurusgreen 300x187 Writer Tip: Create Your Own Imagery Thesaurusbrown 300x187 Writer Tip: Create Your Own Imagery Thesaurus

[Read more...]