Happy Halloween! Special Freebie Friday Treats for Authors To Celebrate

trick or treat for authors Happy Halloween! Special Freebie Friday Treats for Authors To CelebrateHappy Halloween! We have two nifty offers for savvy authors today, one absolutely free (and just in time for NaNoWriMo, and the other, an Indie Author Power Pack with over 1,000 useful pages for just 99 cents…

Ready for some incredible insights from some of the greatest minds in today’s publishing landscape? Read on!

And from the WWW crew, we wish you a safe and Happy Halloween weekend… On November 1 we’ll have more news on NaNoWriMo, stay tuned. [Read more...]

Special Offer for Where Writers Win Readers

wam Special Offer for Where Writers Win Readers For those of you who don’t know, the WWW crew is pleased and honored to work with two very cool conferences each year: Words & Music, a more “craft-centered” conference that takes place each fall in New Orleans, LA (November 20-23 this year),  and the PubSense Summit in spring (March 22-24, Charleston, SC), that’s all about the biz of publishing and promoting your work. (More on PubSense when registration opens later this year!)

Words & Music 2014 kicks off just three weeks from tomorrow, and will feature over FIFTY AUTHORS, amongst them famous screenwriters, poet laureates, Faulkner prize winners and more, plus a slew of cool AGENTS and EDITORS. And Rosemary James, conference producer, is offering three very special incentives to any of our readers who wish to attend:

1. An extra $25 discount off your conference registration, just by mentioning Where Writers Win on your REGISTRATION FORM.

2. FREE entry into any of the LIMITED REGISTRATION WORKSHOPS (normally $50).

3. A FREE EXTRA critique by a top agent or editor. (Your writer registration includes a critique and sit-down with BOTH an editor or agent; this offer allows you a third selection at no extra charge, normally $75!)

This year’s event features some truly memorable programming, and an incredible opportunity for aspiring authors to rub elbows with famed writers, artists, and musicians, in New Orleans, a city vibrating with creative energy.

Here are a few useful links to get you started. We’ll be there of course, and hope to see y’all in the Big Easy! [Read more...]

Plugging In To Your Peeps: Author Platform Expansion

author platforms 300x225 Plugging In To Your Peeps: Author Platform ExpansionOur thanks to media relations expert and award-winning author Christina Hamlett for this useful article! Graphic via freedigitalphotos.net

One of the things regional retailers love is a unique event that will bring customers through their doors. This, in turn, attracts the local media and enables both sides to benefit from the exposure. Weekly newspapers in particular are always on the prowl for human interest stories.

If you’re an author, there’s a goldmine of opportunities to reach prospective buyers for your books.

For example, suppose you’ve written a murder mystery that unfolds at a winery. Instead of sitting at a table in a bookstore and hoping someone will walk by and notice you, create an event wherein you schedule a reading or a talk at an area winery. Customers who buy an autographed copy of your book are then entitled to a modest discount on their wine purchase. Since they were already on the premises to buy a bottle or two, half your work of selling is done before you even start talking.

Here are some more ideas:

[Read more...]

Ten Facebook Pages for Writers and Authors

facebook pages for authors writers Ten Facebook Pages for Writers and AuthorsIn case you’ve been too busy writing and connecting to take a good look around for helpful Facebook pages lately, the WWW team thought we’d share a few pages we’ve recently liked for writers and authors. Plenty of advice to be found here, from writer tips to marketing insights…

Each of the titles below are linked to their Facebook fan page. Some will direct you to their websites for further info, but start here (perhaps while you’re posting something to your own Facebook Fan page). Have a look around (be sure to like their pages) and let us know if you have a suggestion or two of your own! [Read more...]

Seven Calendar Opportunities to Leverage Your Author Marketing

free printabel 2014 chic desktop calendar The Creativity Exchange Nov. Dec. Seven Calendar Opportunities to Leverage Your Author Marketing

Free printable calendars from the Creativity Exchange

Our thanks to Sandra Beckwith of Build Book Buzz for this guest post! And our additional thanks to Sandra for offering our tribe a $10 discount (30% off!) on “Blurbs, Endorsements, and Testimonials: How to Get Experts, Celebrities, and Others to Endorse Your Book,” a multi-media program that teaches you how to get essential endorsements. Use the exclusive Where Writers Win coupon code, WWW, to get the multi-media program for just $19.

While I hate to think about the winter holiday season when it’s still October, it’s important to plan ahead so you can take advantage of the many media and blog interview opportunities that arrive with the change in the weather.

Certain stories run during November and December every year. What new spin can you bring to them? How can you make them fresh for the media outlets on your hit list? Don’t wait to get started on these. You don’t want to miss an opportunity because you’ve made the pitch the week the piece is scheduled to run. Here are seven dates/holidays with author marketing opportunities, and plenty of suggestions to get you started! [Read more...]

Amazon EBook Sales and Author Earnings

author earnings Amazon EBook Sales and Author EarningsAuthorEarnings.com has released its quarterly look at Amazon ebook sales and author earnings. As with previous reports, the data takes a hard look at projected sales and author earnings by pulling data for over 120,000 ebooks off Amazon’s product pages.

Using known rank-to-sales rates, they are able to estimate the daily share of earnings by publishing path. The goal is to provide a deeper understanding of the ebook market than is afforded by reporting from major publishers or by tracking ISBNs, which many self-published authors do not use. Amazon, with an estimated 60%+ of the ebook market, is used as the focus of the report.

Example of the info included: [Read more...]

Five Things to Know About Your Book–and Yourself–Before Starting a Publicity Campaign

what do book publicists do Five Things to Know About Your Book–and Yourself–Before Starting a Publicity CampaignOur thanks to Corinne Liccketto, Director of Business Development, Smith Publicity, Inc., for this guest post. We’re pleased to announce that Smith Publicity, Inc. is an Approved and Stellar Partner of WWW, with special rates for our tribe. Visit our Partners page for a special offer from our friends at Smith Publicity!

1. Know your book’s audience:

It is important to know your book’s audience—both the mainstream and the fringe markets. For example, a book about organizing your finances and investing should naturally appeal to personal finance media. However, it could also appeal to women’s and men’s magazines, newspaper lifestyle editors, in-flight magazines, and many others. By knowing the audiences before your campaign begins, you can ensure the appropriate media is contacted during your campaign.

2. Know your intentions and expectations:

Sharing all of your expectations with your publicist before you sign the contract is crucial. As publicists, we need to know what your intentions are for a campaign—be it to secure national television interviews, to build a local or regional author presence or to sign a movie deal. By being honest from the beginning your publicist will let you know whether or not they can assist you in achieving your goals. You’ll also help your publicist set the campaign up to work on targeting the results you’re seeking.

3. Know your short term and long term goals:

By knowing and communicating your short term (3-4 months) and long term (3-5 years) goals, your publicist can execute your campaign with creative and sustainable pitching ideas to not only carry you and your book through your campaign but also to help set you up for success in years to come by “branding” you. A publicity campaign could position you as an expert/author now as you plan future books and opportunities.

4. Know your travel schedule:

If you have plans to travel during your campaign for business, pleasure, or even a family visit, let your publicist know. Any traveling you do during a publicity campaign is an opportunity for regional and local media exposure in the area you’re visiting. When your publicist can contact producers at television stations with the offer of an in-studio interview within a specific window of time, it creates a sense of urgency to confirm.

5. Know what makes you an interesting interviewee:

The themes in your book may not be the only things you’re qualified to speak about in an interview. So, what makes you unique? Don’t hesitate to step outside of the boundaries of your book and explore your educational, family, career and lifestyle background. The more information you provide your publicist about yourself may broaden the media markets they can pitch to.

We always say, “You can’t interview a book!” so when your publicist can position you as the interesting piece to an interview, your guest appeal increases.

Smith NEW logo. jpeg square 300x212 Five Things to Know About Your Book–and Yourself–Before Starting a Publicity CampaignCorinne Liccketto is the Director of Business Development at Smith Publicity. Since 1997, Smith Publicity has promoted thousands of books/ebooks from every genre from New York Times best sellers to first time, self-published authors. Smith Publicity specializes in working with the media to create awareness about authors and their projects. For more information about Smith Publicity and their services, visit www.smithpublicity.com.

Phoning it In: 5 Simple Rules for an Author Interview!

author interviews Phoning it In: 5 Simple Rules for an Author Interview!Our thanks to media relations expert and award-winning author Christina Hamlett for this guest post! Photo courtesy freedigitalphotos.net

In 1876, Alexander Graham Bell invented the telephone. The following year, he formed the first telephone company and even found time to fall in love and get married. Perhaps the only thing he regrets is giving his phone number to the media which proceeded to call him incessantly and ask what he was going to invent next.

All right, that last part isn’t exactly true. Still, there’s no escaping the fact that the phone is an indispensable tool for magazine/newspaper/website interviewers seeking background info about an author’s upcoming book or for podcast/radio show hosts wanting to book a remote guest’s ‘presence’ on their program. [Read more...]

Unusual Work Habits of Great Writers

Twain 293x300 Unusual Work Habits of Great WritersOur thanks to NinjaEssays.com for this clever infographic. Read on to discover some fun and quirky work habits of great writers. Then, tell us yours!

Have you ever wondered how Ernest Hemingway wrote his masterpieces? When we read and reread a book we admire, we get inspired from all aspects of the story, but rarely think about the way it was written and the effort that went into it.

What’s the first picture you imagine when you think about the way Mark Twain wrote the books we can’t stop reading? A messy room with pieces of paper scattered all around and Twain conceptualizing the stories in front of the typewriter? Well, you would be surprised to find out that the scene in your head isn’t right.

[Read more...]

Selling Direct, the “Buy Local” of eBooks

Selling more ebooks Selling Direct, the Buy Local of eBooksOur thanks to UnboundWords.com and author Jennifer Kohout for this guest post. UnboundWords is a new platform to allow authors to sell ebooks directly from their site… Read on to learn more! They’re also a new WWW Approved Partner. Graphic courtesy freedigitalphotos.net

Two years ago, I gave up my license to practice law and became a self published author. I’ve never regretted my decision, but if I’d known what was in store for me, I would have stocked up on vodka. It didn’t take long before I realized that writing was the easy part. It’s the marketing that sucks.

Being self published, I don’t have the resources of a publishing company behind me. It’s been an experience of trial and error in learning what works and what doesn’t. Eventually, I grew frustrated with the big online book retailers (who shall remain nameless).

One of my biggest complaints was the lack of information. I spend a considerable amount of time, energy, and money promoting my books and driving traffic to the online retailers. But I have no way of knowing which of my efforts pays off in the form of sales. I don’t know who is buying my book, where they heard about me, or how to market to them when the next book comes out.

The retailers have that information, and they use it for their own marketing purposes, but they don’t share it with me.

There are also issues around pricing, royalty share, and promotions, but the lack of information is the biggest hindrance to building a successful business, and writing IS a business.

In talking with other authors, I learned that I was not alone. While we appreciated how easy it is to self-publish these days, a lot of authors expressed frustration with the current situation and wished for an alternative. Luckily, I have a very handy husband. With over twenty years experience as a web developer, and almost as many writing and directing short films, he immediately grasped the situation and came up with a solution. [Read more...]