Our thanks to Sandra Beckwith of Build Book Buzz for this guest post! And our additional thanks to Sandra for offering our tribe a $10 discount (30% off!) on “Blurbs, Endorsements, and Testimonials: How to Get Experts, Celebrities, and Others to Endorse Your Book,” a multi-media program that teaches you how to get essential endorsements. Use the exclusive Where Writers Win coupon code, WWW, to get the multi-media program for just $19.
While I hate to think about the winter holiday season when it’s still October, it’s important to plan ahead so you can take advantage of the many media and blog interview opportunities that arrive with the change in the weather.
Certain stories run during November and December every year. What new spin can you bring to them? How can you make them fresh for the media outlets on your hit list? Don’t wait to get started on these. You don’t want to miss an opportunity because you’ve made the pitch the week the piece is scheduled to run. Here are seven dates/holidays with author marketing opportunities, and plenty of suggestions to get you started! [Read more...]