Thanks to book publicist Claire McKinney for this guest post!
I’ve been thinking about a client of mine who came to me with a lovely novel that he decided to self-publish. In our initial conversations he expressed knowledge of how he knew this was a venture that might not yield a lot in the way of money, but for a man in his position it wasn’t a major concern. In a few words, he had resources.
With the ability to pay for a well-conceived package for the book, an editor, a web designer, and of course a public relations and marketing team, he was off to a really good start. [Read more...]