Marketing, Advertising, & Public Relations: Can You Have One & Not the Others??

marketing_prThanks to book publicist Claire McKinney for this guest post!

Although we are a consumer-driven economy and the competition for customers is fierce, most of us probably don’t know what is actually entailed in reaching a customer base. There are two major umbrellas that serve this purpose, and they are huge industries: Marketing and Public Relations.

Many things fall into these two camps. According to the American Marketing Association, Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”   Hmmm. The one I found on Yahoo is somewhat clearer: “The strategic functions involved in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales.”

For people who are trying to sell product, especially intellectual property which includes books, there are several ways to go about digging in to the marketing functions.  Let’s break the definitions down and identify what each piece is intended to do. [Read more…]

What’s a Twitter Fiction Festival?

Twitter-hashtags-WhereWritersWinMay 11-15, 2015 are the dates for this year’s Twitter Fiction Festival, sponsored by AAP, Penguin Random House and Twitter. Margaret Atwood, Jackie Collins and Chuck Wendig are among many authors taking part in the unique virtual event. Each author is assigned a time slot to live stream their work and insights on Twitter.

The Festival will also host a competition for aspiring writers. There is an open call for submissions beginning March 2. Follow @twfictionfest for all things #TwitterFiction.

Here’s a closer look at a few of the participating authors, and their Twitter handles. For fiction authors, this is a great chance to connect, as well as to learn from these greats. Who do they follow? Who follows them? (Their fans may just be your readers, too!)

Five Myths About Self-Publishing

myths-self-publishingOur thanks to the dynamic team at Wise Ink Creative Publishing for this guest post. Principals Dara Beevas and Amy Quale will also be presenting a special panel, Beyond the Book: Platform Building, at this year’s PubSense Summit

In the wake of self-publishing’s meteoric rise in popularity over the last few years, there have been plenty of misunderstandings about the industry. Let’s tackle five of the most common myths about self-publishing: [Read more…]

Twitter Tuesday: 9 Effective Ways to Engage Your Readers

Twitter-for-authorsLove this useful infographic from Visual.ly – Read it, print it, live it! Twitter can be one of the most useful tools out there to cultivate new readers for your work.

Have a unique way you’ve discovered more readers with Twitter? Tell us about it with your comment below!

Get More Followers on Twitter
 

PubSense: Numbers That Make Sense for Writers

by-the-numbersIn our world of words, it’s occasionally a comfort to surround ourselves with the practical reality of simple integers. With that, here are more than a few ways the numbers add up to perfect sense at this year’s PubSense Summit in Charleston, SC, where all the WWW tribe will be teaching, learning, and partying this March!

5Five

That’s the number of pages you’ll want to submit to the agent, editor or publisher you choose to sit with at our signature Dish & Dialog dinner! Last year emerging authors submitted just TWO pages… but this year’s top agents and editors want to see a little more of you and the magic you create with each page, so bring it on!

That’s also the number of Master Classes being held Sunday, March 22 — Book your VIP registration and both the master classes and preferential seating at Dish & Dialog are included.

10-TenTen

As a friend of Where Writers Win, you can still get TEN PERCENT off your regular or VIP registration to this year’s PubSense Summit – which makes financial sense! Add to that lower room rates ($15 less a night than last year) and lower airfares and gas prices… well, what are you waiting for?

15Fifteen

February 15, that is — the last day you’ll be able to enter the PubSense Summit Registration Contest, for the chance to win a $1,000 promotional consult and marketing plan courtesy of Claire McKinney PR.

18Eighteen

In addition to those five two-hour long Sunday master classes, we have SIX more regular sessions than last year, 18 regular sessions spread out over two amazing conference days that include additional events and keynotes with Cevin Bryerman and Joanna Penn! Plus, we’ll be taping EVERY session and attendees will have access to all the videos post-conference.

30Thirty

Count ‘em, thirty exhibitors at the PubSense Summit, letting you get up close and personal with the latest in publishing and marketing products and apps in our expanded Discovery Zone.

With hands-on demonstrations and plenty of free takeaways, thirty is also the number of minutes we’ve allotted between sessions so each attendee can get the most out of their Discovery Zone experience.

60Sixty

Yes, over SIXTY amazing and incredibly brilliant faculty members… Access to 60 of the greatest minds in publishing today. If you haven’t taken a look at all the speakers coming to share their knowledge with you March 22-24, visit the PubSense Summit Faculty-At-A-Glance page now!

1ONE!

But of course, the most important number at the PubSense Summit is #1 – YOU.  The ways you’ll benefit, from sessions, exhibits, and networking with fellow emerging authors are, well, countless...

See you in Charleston this March 22-24, 2015!

Vloggers: Video Book Bloggers Influencing the Next Big Reads?

vlogging-on-booksOur thanks to WWW team member Matthew Dix for this guest post. Matthew has spent the last few months identifying and vetting a curated list of 150 favorite video book bloggers –vloggers– for our Winner Circle members.

It’s no secret that discoverability in the book industry has made an about-face turn since the rise of digital media. Goodreads, Amazon and subscription book services like Oyster have dealt a serious blow to the major book chains where we used to find our next favorite reads and best-sellers shelved neatly at eye-level.

But that’s not such a bad thing. In fact, now it’s even easier for authors to reach their target audience — as long as you’re clued in to a few marketing secrets.

In the past few months the US and Britain have been abuzz in debate over the influence of a growing generation of young vloggers who are changing the way young readers are finding the next big read. [Read more…]

Take Some Writing Inspiration from These Routines of the Famous Creatives

“When I am … completely myself, entirely alone… or during the night when I cannot sleep, it is on such occasions that my ideas flow best and most abundantly.” – Wolfgang Amadeus Mozart

Turns out great minds don’t think alike. Discover how some of the world’s most original artists, writers and musicians structured their day, based on ‘Daily Rituals’ by Mason Currey.

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” Pablo Picasso

Visit https://podio.com/site/creative-routines to hover over each area of the timelines for more clever insights, such as where Maya Angelou did all that creating, or how much Voltaire worked and little he slept (my hero)…

How does your plotted daily timeline look? [Read more…]

How to Create Your Google+ Hover Card

Google-Hover-CardWhat’s a Google+ HoverCard? The simplest explanation is that it’s created from your G+ Profile and – this is important –it shows up in at least 25 places on Google platforms. Typically, readers and fans will decide whether or not to follow you based on what they see when they hover over your name on Google+.

We went searching for the most recent intel on getting the most out of your own Hovercard. Enjoy the tips and when you’re ready, show us yours with your link below! [Read more…]

Where Writers WIN!

We’ve had a busy week here at WWW as it was time for some early spring cleaning on our own website pages and author offerings. First, you’ll see a new look at our home page:

Author-Gold-Medal-ServicesThis lets our tribe get to where you need to be faster and more efficiently (and we’re all about efficiency!)

We’ve also revamped our Approved and Stellar Partners page. Logos of the participating companies are each live links to let you learn more about their participation, and, in the case of our publishing partners, direct links to their pages. Our Approved and Stellar partners are divided into four categories: [Read more…]

Have You Added a Call to Action to Your Facebook Author Page?

facebook-pages-for-authors-writersCalls to action help drive people from your Facebook Author Page to take an action you choose from a list of possible actions and pre-formed buttons, such as Shop Now or Contact Us.

To add a call-to-action button to your Page:

  1. Go to your Page’s cover photo and click Create Call-to-Action.

    [Read more…]