Another great entry in from Hubspot. To create an effective marketing plan for the new year, it’s important to understand what worked (and what didn’t) last year. Here is a great summary of last year’s marketing predictions, what worked and what didn’t, plus a look at early predictions for 2014 from some fabulous industry experts, and a checklist of marketing Must-Dos for 2014.

In the guide, titled 2013 Marketing Predictions: Hits and Misses (download here free from Hubspot), you’ll learn:

• Is email marketing obsolete?
• What factors matter most for SEO?
• Has print media really died off?
• Will real-time marketing replace the traditional marketing campaign?

See which 2013 marketing predictions came true, and read up on the top marketing predictions for 2014, including our favorite three entries where authors are concerned:

1. Podcasting Will Continue to Grow Substantially.
2. Social Listening Tools Will Gain Context, Get Smarter.
3. The Economy Will Become Highly Collaborative.

Finally, a checklist pdf you can pin to your wall, a sneak peek of which is included below. So tell us, what author marketing plans do YOU have for 2014?