50-book-marketingWe’re wrapping up our year-long marketing series with the fiftieth installment ,so you can take a break and get to all the holiday celebrating. In this installment, a look at slides of just five “Outside the Box” book marketing ideas that may inspire you to kick off YOUR next great idea!

run-a-cover-contest

Running a cover contest is a great way to get an idea what images/look draw your audience. There are easy plugins to make this happen on your website, or you can ask friends and fans to vote on a favorite at Facebook or Twitter.

wear-a-nametag

Create your own nametag and wear it out in public! This idea came from author Kathie Hightower. Nothing sparks a conversation faster than someone discovering that you’re an author.

start-a-radio-show

Author Pattie Welek Hall became inspired to talk up other great, inspiring authors and created a radio show, Joy Radio, to do just that. It’s been both a creative outlet and a way to expand and engage fellow authors, as many of her guests are authors writing in similar genres!

holiday-promotions

Sure, it’s easy to gear up for Christmas holiday sales, but there are plenty of other opportunities to encourage book buying in conjunction with a holiday. Valentines Day for romance, Halloween for thrillers, Veteran’s Day for military themed books… What about unconventional holidays? Check some out here www.holidayinsights.com and get creative!

book-giveaways

Giveaways are always a good idea, and creating some of your own, or even donating a book to a library, charity or free little library can spark more interest in your work… and make you feel good!

Next Up: We’ll be wrapping up 2016 and then goaling up for 2017… Stay tuned for plenty of new content and new contributors. Have an idea for a post or a question you need answered? Include it with your comment below!

Save

4 thoughts on “Author Marketing Mastery #50: Climb Outside the Book Marketing Box!

  • December 22, 2016 at 1:37 pm
    Permalink

    Really interesting suggestions. I think sometimes we get stuck in the weeds and fail to look around and see other opportunities. Thanks for pulling this together.

    • December 23, 2016 at 12:43 am
      Permalink

      Thanks, Brad — go get ’em!

  • December 21, 2016 at 3:07 pm
    Permalink

    Hi Shari and Staff,

    Thanks for great marketing tips every month this year. Looking forward to 2017,

    • December 21, 2016 at 10:36 pm
      Permalink

      Thanks, Flora – a happy holiday and New Year to you, good lady!

Comments are closed.