50-book-marketingWe’re wrapping up our year-long marketing series with the fiftieth installment ,so you can take a break and get to all the holiday celebrating. In this installment, a look at slides of just five “Outside the Box” book marketing ideas that may inspire you to kick off YOUR next great idea!


Running a cover contest is a great way to get an idea what images/look draw your audience. There are easy plugins to make this happen on your website, or you can ask friends and fans to vote on a favorite at Facebook or Twitter.


Create your own nametag and wear it out in public! This idea came from author Kathie Hightower. Nothing sparks a conversation faster than someone discovering that you’re an author.


Author Pattie Welek Hall became inspired to talk up other great, inspiring authors and created a radio show, Joy Radio, to do just that. It’s been both a creative outlet and a way to expand and engage fellow authors, as many of her guests are authors writing in similar genres!


Sure, it’s easy to gear up for Christmas holiday sales, but there are plenty of other opportunities to encourage book buying in conjunction with a holiday. Valentines Day for romance, Halloween for thrillers, Veteran’s Day for military themed books… What about unconventional holidays? Check some out here www.holidayinsights.com and get creative!


Giveaways are always a good idea, and creating some of your own, or even donating a book to a library, charity or free little library can spark more interest in your work… and make you feel good!

Next Up: We’ll be wrapping up 2016 and then goaling up for 2017… Stay tuned for plenty of new content and new contributors. Have an idea for a post or a question you need answered? Include it with your comment below!


4 thoughts on “Author Marketing Mastery #50: Climb Outside the Book Marketing Box!

  • December 22, 2016 at 1:37 pm

    Really interesting suggestions. I think sometimes we get stuck in the weeds and fail to look around and see other opportunities. Thanks for pulling this together.

    • December 23, 2016 at 12:43 am

      Thanks, Brad — go get ’em!

  • December 21, 2016 at 3:07 pm

    Hi Shari and Staff,

    Thanks for great marketing tips every month this year. Looking forward to 2017,

    • December 21, 2016 at 10:36 pm

      Thanks, Flora – a happy holiday and New Year to you, good lady!

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