As we’ve outlined in our recent posts about websites and SEO, we encourage authors to include blogging as part of your overall marketing strategy, because a blog is what helps you hunt down new readers, keeps those readers coming back
Author Marketing Mastery #13: The Least You Need to Know About Search Engine Optimization (SEO)
Is your site friendly and inviting to your readers? The more sophisticated the world wide web becomes, the more the rules change when it comes to how you’re going to attract potential readers to your website… the broad spectrum of
From Media Buzz to Book Brand: PR Could Be Your Missing Link to Selling More Books
Our thanks to veteran literary and entertainment publicist Tany Soussana for this guest contribution. Can media buzz build your book brand? Read on… Congratulations are in order if you are an author who has made it this far – getting
Five Things to Look for in a Freelance Editor
Our thanks to professional freelance editor Lorelei Logsdon for this guest contribution. Lorelei has edited over 300 books for first-time authors, multi-published authors, and NYT, USA Today, and Wall Street Journal best-selling authors of all genres! A hot topic these
Author Marketing Mastery #12: Ten Critical Elements of a Perfect Author Website
Where Writers Win began with a mission: to provide a one-stop-shop of training and tools for emerging authors. And that mission started with helping writers with their author websites; it remains a key component of our services. BUT, what has
Four Tips on Excerpting Book Reviews from Smith Publicity
Our thanks to Erin Entrada Kelly, Book Publicist with WWW Stellar partner Smith Publicity for this contribution. Book reviews are a fantastic publicity tool to showcase your work. You can use them on your website, share them through social media,
Author Marketing Mastery #11: Ancillary Products to Build Your Author Brand and Bank Account
Over the past few weeks we’ve discussed improving your author revenue with crowdfunding, audiobooks and tapping into additional writing/speaking markets while building your reading audience. But what about other ancillary products that can come out of your writing, that can