#13-Author-Search-Engine-OptimizationIs your site friendly and inviting to your readers?

The more sophisticated the world wide web becomes, the more the rules change when it comes to how you’re going to attract potential readers to your website… the broad spectrum of “stuff” we call search engine optimization or SEO.

For example, in the recent past you might have heard everything was about keywords, keywords and more keywords. And keywords are still important. But as search engines become smarter, it’s becoming much more important to give your readers an enjoyable and useful user experience.

Nevertheless, there are things you can do to make your site fun for your readers and still improve your searchability.

Blog Away

As an author, your concern needs to be supplying fresh and interesting content on your author website that reflects your writing personality. Obviously that means blogging! Blogging lets you write, offer up samples of your work, improve your website ranking and traffic, and of course get readers to sign up for your email list.

Next Sunday’s post will delve deeper into what to blog and how often, but in the meantime here are what a few VERY popular blogging authors are talking about:

Label Your Photos!

Another overlooked area of improving your SEO is labeling photos. Make sure those “DSC00123.jpg” or IMG0123.jpg” images are re-named when you load them up to your website; generic labels don’t do anything for your searchability.

For examples, search a topic on Google and go to the “Images” option. You’ll see how many images come up for that search term and veer readers to websites. Are your images helping direct readers to your site?

Make Sure You’re Mobile Friendly

As we discussed in last week’s post about critical elements of your author website, having a responsive (mobile-friendly) site isn’t just a kindness to readers on phones and tablets, it factors into your Google search ranking.

For additional useful SEO tips, view/save the great infographic below, and click on our additional resource tools, including free PDFs from both Hubspot and Google that offer excellent knowledge of what’s really needed in today’s SEO so your own site can shine!

writing a book report using graphic organizers patanol cialis nexium subaction showcomments viagra thanks older buy micardis ship to canada best executive resume writers viagra with prescription online https://artsgarage.org/blog/example-of-thesis-cover-page/83/ go https://chanelmovingforward.com/stories/custom-research-proposal-writing-for-hire-us/51/ see killer essays http://go.culinaryinstitute.edu/how-to-add-email-on-my-iphone-7/ help writing a research paper dissertation online help write essay for me pourquoi un chauve prend du viagra viagra where to buy in india low price viagra online help writing tourism homework thesis statement friendship source site http://www.naymz.com/civil-engineering-homework-help/ sample assistant professor cover letter go here click here https://scfcs.scf.edu/review/curriculum-vitae-writing/22/ le viagra est il un produit dopant introduction discursive essay see https://www.dimensionsdance.org/pack/5774-cialis-official-website.html go to link Additional Resources

Nail-Your-Author-SEO-1-e1444322189493

 

 

Tagged on:                 

2 thoughts on “Author Marketing Mastery #13: The Least You Need to Know About Search Engine Optimization (SEO)

  • March 29, 2016 at 10:02 pm
    Permalink

    This is such helpful information, especially the Google’s Search Engine Optimization Starter Guide. Wow! Thanks!

    • March 29, 2016 at 10:04 pm
      Permalink

      Thank you, Terrance! Good luck and happy discovery 🙂

Comments are closed.