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Author Marketing Mastery #14: Blogging – How Long, How Often and What to Blog

Author Marketing Mastery #14: Blogging – How Long, How Often and What to Blog

As we’ve outlined in our recent posts about websites and SEO, we encourage authors to include blogging as part of your overall marketing strategy, because a blog is what helps you hunt down new readers, keeps those readers coming back

Shari Stauch April 3, 2016 Author Blogging Tips, Author Marketing, Author Publicity, Author Websites Read more

Author Marketing Mastery #13: The Least You Need to Know About Search Engine Optimization (SEO)

Author Marketing Mastery #13: The Least You Need to Know About Search Engine Optimization (SEO)

Is your site friendly and inviting to your readers? The more sophisticated the world wide web becomes, the more the rules change when it comes to how you’re going to attract potential readers to your website… the broad spectrum of

Shari Stauch March 28, 2016 Author Marketing, Author Websites Read more

From Media Buzz to Book Brand: PR Could Be Your Missing Link to Selling More Books

From Media Buzz to Book Brand: PR Could Be Your Missing Link to Selling More Books

Our thanks to veteran literary and entertainment publicist Tany Soussana for this guest contribution. Can media buzz build your book brand? Read on… Congratulations are in order if you are an author who has made it this far – getting

Shari Stauch March 24, 2016 Author Publicity Read more

Five Things to Look for in a Freelance Editor

Our thanks to professional freelance editor Lorelei Logsdon for this guest contribution. Lorelei has edited over 300 books for first-time authors, multi-published authors, and NYT, USA Today, and Wall Street Journal best-selling authors of all genres! A hot topic these

Shari Stauch March 22, 2016 Publishing insights, Writer Tools & Tips Read more

Author Marketing Mastery #12: Ten Critical Elements of a Perfect Author Website

Author Marketing Mastery #12: Ten Critical Elements of a Perfect Author Website

Where Writers Win began with a mission: to provide a one-stop-shop of training and tools for emerging authors. And that mission started with helping writers with their author websites; it remains a key component of our services. BUT, what has

Shari Stauch March 20, 2016 Author Marketing, Author Publicity, Author Social Media, Author Websites Read more

Four Tips on Excerpting Book Reviews from Smith Publicity

Four Tips on Excerpting Book Reviews from Smith Publicity

Our thanks to Erin Entrada Kelly, Book Publicist with WWW Stellar partner Smith Publicity for this contribution. Book reviews are a fantastic publicity tool to showcase your work. You can use them on your website, share them through social media,

Shari Stauch March 17, 2016 Author Marketing, Author Publicity Read more

Author Marketing Mastery #11: Ancillary Products to Build Your Author Brand and Bank Account

Author Marketing Mastery #11: Ancillary Products to Build Your Author Brand and Bank Account

Over the past few weeks we’ve discussed improving your author revenue with crowdfunding, audiobooks and tapping into additional writing/speaking markets while building your reading audience. But what about other ancillary products that can come out of your writing, that can

Shari Stauch March 13, 2016 Author Marketing, Author Websites, Writer Tools & Tips Read more
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