Could broken links be messing with your author website? According to brokenlinkcheck.com, dead hyperlinks on websites are not just annoying to your website visitors – their existence may cause some real damage to your site as well as to your
Plenty of authors underestimate the huge value LinkedIn can provide to their book marketing efforts. A powerful social network of professionals, LinkedIn is incredibly useful in developing contacts and influencers that can bring you to a larger base of readers.
If you read our series on professional book cover design, you know that these days, a book is indeed judged by its cover. Finding a great cover design can run upwards of $500, money well-spent of course, but still a
As more and more authors seek to be independently published, and traditionally published authors feel the pressure to spend on marketing even in the face of shrinking advances, savvy marketers and publishers alike are seeking ways that authors can raise
A concept that keeps cropping up lately in workshops and webinars we’ve attended is using an editorial calendar to plan, manage and continually share blog posts. If you’re not using an editorial calendar yet, it’s something to consider to ramp
Are you prepared for your mobile readers? Publishing Technology recently offered up this outstanding infographic based on a study about mobile device readers’ habits when it comes to book reading. The subject of mobile phone book reading is one of
It’s a wrap! After four long, book-filled days in NYC, I’m back home sifting and sorting through the tons of info and contacts we enjoyed making at Book Expo America 2015. We were on hand for the BEA Bloggers Conference